Description of Individual Course Units
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Offered By |
School of Applied Sciences |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR |
Offered to |
Tourism Management |
Course Objective |
This course aims to portray tourist destinations as manageable and marketable products, and deals with a range of topics related to tourism marketing, including strategic marketing, destination marketing organisations, and product development in tourist destinations. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Destination Marketing Organisations by S. Pike, 2004, Elsevier, Oxford. |
Planned Learning Activities and Teaching Methods |
Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method, presentations |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams |
Language of Instruction |
English |
Course Policies and Rules |
The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees |
Contact Details for the Lecturer(s) |
e-mail adress of the lecturer |
Office Hours |
Lecture day, between the hours of 12:30-13:00 |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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