COURSE UNIT TITLE

: BUSINESS ADMINISTRATION II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UBY 1004 BUSINESS ADMINISTRATION II COMPULSORY 3 0 0 5

Offered By

School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Tourism and Hotel Management
Gastronomy And Culinary Arts
International Trade
Tourism Management

Course Objective

To have information, skill and competence about the concepts, theories and techniques in business management.

Learning Outcomes of the Course Unit

1   To understand and use concepts, theories and technics in business management.
2   To understand the importance of businesses in economic and social system.
3   To understand entrepreneurship.
4   To understand functions of a business.
5   To understand local and global business environment.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Production and Operations Management
2 Production and Operations Management
3 Customer-Driven Marketing
4 Customer-Driven Marketing
5 Product and Distribution Strategies
6 Promotion and Pricing Strategies
7 Midterm Exam-Using Technology to Manage Information
8 Using Technology to Manage Information
9 Understanding Accounting and Financial Statements
10 Understanding Accounting and Financial Statements
11 The Financial System
12 The Financial System
13 Financial Management
14 Financial Management
15 Final Exams
16 Final Exams

Recomended or Required Reading

Louis E. Boone, David L. Kurtz, (Çev. Editörü Prof. Dr. Azmi Yalçın) Çağdaş Işletme Yönetimi, Nobel, 2013.
Louis E. Boone, David L. Kurtz, Contemporary Business, Wiley, 2015.
Muammer Doğan, Işletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayın Dağıtım, 2010.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
Code of Practices of Education and Examination in School Of Applied Sciences

Contact Details for the Lecturer(s)

Prof. Dr. Yılmaz Akgündüz (yilmaz.akgunduz@deu.edu.tr)
Dr.Öğr. Üyesi Mustafa Ünüvar (mustafa.unuvar@deu.edu.tr)

Office Hours

Lecture day, 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 15 15
Preparation for final exam 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 116

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.1
LO.2
LO.3
LO.4
LO.5

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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