COURSE UNIT TITLE

: DESTINATION MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ERA 3512 DESTINATION MARKETING ELECTIVE 3 0 0 6

Offered By

School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Tourism Management
International Trade
Gastronomy And Culinary Arts
Tourism and Hotel Management

Course Objective

This course aims to portray tourist destinations as manageable and marketable products, and deals with a range of topics related to tourism marketing, including strategic marketing, destination marketing organisations, and product development in tourist destinations.

Learning Outcomes of the Course Unit

1   Classify the components of destination product packages to be able to explain their interdependence within a destination system
2   Describe the scope and complexity of destination management and marketing to be able to identify differences in practice between tourism and other economic sectors
3   Analyse tourism planning problems to project the outcome of various solutions that can be proposed
4   Assess existing marketing strategies in tourism to be able to prepare strategic marketing plans for tourist destinations
5   Examine the characteristics of visitors in tourist destinations to develop marketing strategies suiting visitor needs, expectations and trends.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Destination as a Tourist Product Package
2 Destination Marketing Organisations and Other Key Actors
3 Strategic Marketing in Tourist Destinations
4 Managing the Marketing of Tourist Destinations
5 Branding and Image in Destination Marketing
6 Visitors as Customers of Tourist Destinations
7 Mid-term exams
8 Mid-term exams
9 Case studies
10 Case studies
11 Presentations
12 Presentations
13 Presentations
14 Presentations
15 Final exam
16 Final exam

Recomended or Required Reading

Destination Marketing Organisations by S. Pike, 2004, Elsevier, Oxford.

Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method, presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

English

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate's and Bachelor's Degrees
The Codes of Practice of School of Applied Sciences on Education and Examination

Contact Details for the Lecturer(s)

e-mail adress of the lecturer

Office Hours

Lecture day, between the hours of 12:30-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 4 48
Preparation for midterm exam 1 15 15
Preparation for final exam 1 15 15
Preparing assignments 1 30 30
Preparing presentations 1 10 10
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 158

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.1
LO.2
LO.3
LO.4
LO.5

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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