COURSE UNIT TITLE

: BUSINESS MANAGEMENT - II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 1022 BUSINESS MANAGEMENT - II COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

By teaching the concepts of manager, management, management process, to gain the competence to achieve management and organization and basic business functions required to achieve business objectives.

Learning Outcomes of the Course Unit

1   To be able to explain management and manager concept
2   To be able to explain management theories and the development of management
3   To be able to define management functions
4   To be able to use management tools for decision making and problem solving
5   To be able to follow current developments in management

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Definition, meaning and properties of management
2 Management and Organization Theories-I
3 Management and Organization Theories-II
4 Management and Organization Theories-III
5 Planning and organizing
6 Motivation, organizational communication and coordination
7 Production and benefit
8 Quality and total quality management
9 Quality and standardization
10 Marketing management
11 Product development, pricing, promotion and CRM
12 Human Resources Management
13 Public relations
14 Current Developments in Management

Recomended or Required Reading

Business Management I-II, Özgür Yılmaz, 2015, Detay Yayıncılık, Ankara, sf. 250.

Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Friday / 13:30-14:30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Preparations before/after weekly lectures 12 2 24
Web Search and Library Research 12 1 12
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.11
LO.22
LO.33
LO.44
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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