COURSE UNIT TITLE

: BUSINESS MANAGEMENT - I

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 1021 BUSINESS MANAGEMENT - I COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

To gain the ability to analyze the basic concepts of business, the development process of business and the interaction of the business with the environmental elements.

Learning Outcomes of the Course Unit

1   To be able to define the basic concepts and principles of business administration
2   Classify business types and properties
3   Be able to explain the processes in which the enterprises are included in the business phase starting from the establishment phase
4   To be able to analyze internal and external environment elements and business purposes of the operator within this scope
5   To be able to interpret current developments in business.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Development of Business - I
2 Development of Business - II
3 Business Description
4 Need, Goods, Service, Benefit Concepts
5 Production Factors
6 Business Objectives and Business Environment
7 Midterm Exam
8 MIdterm Exam
9 Competitor, Competition and Supplier Concepts
10 Efficiency, Efficiency and Productivity Concepts
11 Classification of Businesses & Mutual Advantages in Business
12 Business Growth
13 Investment in Business
14 Cost in Business

Recomended or Required Reading

Işletme Yönetimi I-II, Özgür Yılmaz, Detay Yayıncılıkj, 2015, Ankara, 250 sf.

Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

FRIDAY / 13:30-14:30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparation for midterm exam 1 5 5
Preparation for final exam 1 9 9
Preparations before/after weekly lectures 12 2 24
Web Search and Library Research 12 2 24
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.11
LO.22
LO.33
LO.44
LO.54

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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