COURSE UNIT TITLE

: SPECIAL INTEREST TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR ÖZAY EMRE YILDIZ

Offered to

Tourism Management

Course Objective

To obtain knowledge and generate new ideas on alternative types of tourism product, special interest, creative tourism experiences and niche markets.

Learning Outcomes of the Course Unit

1   Understand the concepts of types of tourism and types of tourism products
2   Learn the development process, characteristics and consequences of mass tourism
3   Understand the motivations and needs of tourists
4   Learn the concepts of tourist experience and special interest
5   Analyse types of tourism product within the scope of special interest tourism

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Tourism, types of tourism and types of tourism product
2 Tourist typologies, motivation and needs
3 Privileged groups and masses in tourism
4 Mass tourism, description and development
5 Tourism experience, experience economy, co-creation processes, active recreation and creative tourism
6 Staging in tourism, performance and authenticity
7 Midterm
8 Midterm
9 The concepts of special interest and special interest tourism
10 Tourism demand, niche markets and communication
11 Types of special interest tourism product - Presentations
12 Types of special interest tourism product - Presentations
13 Types of special interest tourism product - Presentations
14 Types of special interest tourism product - Presentations

Recomended or Required Reading

Pine, J. and Gilmore, J. (1999) The Experience Economy, Harvard Business School Press, Boston, 1999.
Erik Cohen (1988), AUTHENTICITY AND COMMODITIZATION IN TOURISM, Annals of Tourism Research Vol. 15, pp. 371-386
Erik Cohen (1979), A Phenomenology of Tourist Experience, Sociology
UNWTO (2010), International Recommendations for Tourism Statistics, 2008, New York

Planned Learning Activities and Teaching Methods

Lectures, presentations, in-class discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 DNC Dönemiçi Çalışma
2 VZ Arasınav
3 YVN Yaıryıliçi Notu DNC * 0.20 + VZ * 0.80
4 FN Yarıyılsonu Notu
5 BNS BNS YVN * 0.40 + FN * 0.60
6 BUT Bütünleme Notu
7 BBN Bütünleme Sonu Başarı Notu YVN * 0.40 + BUT * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

The students are expected to obtain, generate and present relevant knowledge on special interest tourism and explore causality between relevant factors.

Language of Instruction

Turkish

Course Policies and Rules

The students are expected to succeed in exams and presentations and to participate in discussions. A minimum of 70% attendance is required.

Contact Details for the Lecturer(s)

ozay.yildiz@deu.edu.tr

Office Hours

Tuesdays 13.00 - 15.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Preparing presentations 1 30 30
Midterm 1 1 1
Final 1 2 2
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.1455
LO.245553
LO.345
LO.4554454
LO.555454

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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