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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 1030 TOURISM MANAGEMENT COMPULSORY 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR EMIR ÖZEREN

Offered to

Tourism Management

Course Objective

This course aims to enable students to learning management of all activities related to tourism business.

Learning Outcomes of the Course Unit

1   To understand the importance of tourism and its history, to predict the future of tourism 2   To have knowledge about the industrial layers of tourism 3   To understand the public aspects of tourism management and the management of visitors 4   To have information about tourism supply, tourism market segmentation, tourism marketing mix, tourism products and services 5   To comprehend the economic, environmental and social effects of tourism 6   To have knowledge about the new trends in tourism and the future of tourism

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Definition of tourism, basic components of tourism and tourism terminology 2 Tourism demand, factors that motivate people to travel, motivation factors of tourists 3 Consumer behavior in tourism 4 Industrial layers of tourism 5 Public aspects of tourism management and management of visitors 6 Destination management 7 Milieus of tourism 8 Tourism supply and its components, Tourism functional management 9 Tourism - market segmentation and tourism - marketing mix 10 Tourism - products and services, developing a tourism product, phases of tourism product development 11 Social, economic and environmental impacts of tourism 12 Accomodation and hospitality services 13 Case studies in tourism management 14 New trends in tourism and the future of tourism

Recomended or Required Reading

Stephen J. Page, Tourism Management, London, Routledge.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 VZ Vize 2 FN Final 3 BNS BNS VZ*0.40+FN * 0.60 4 BUT Bütünleme Notu 5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

I) Mid-term Exam: Midterm examination will be based on weekly assignments and the topics covered in the course (40%). II) Final Exam: The Final Exam will cover all topics in the course. Students are also responsible for verbal participation, class discussion and case studies. (60%).

Language of Instruction

English

Course Policies and Rules

It is obligatory to attend at least 70% of the classes. Students are expected to participate in class discussions.

Contact Details for the Lecturer(s)

emir.ozeren@deu.edu.tr

Office Hours

Wednesday / 15:30-17:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 6 6 Preparation for final exam 1 8 8 Preparations before/after weekly lectures 14 2 28 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 88

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 LO.2 5 LO.3 5 LO.4 5 LO.5 5 LO.6 5 5