COURSE UNIT TITLE

: TOURISM MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 2013 TOURISM MARKETING COMPULSORY 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ILKAY TAŞ GÜRSOY

Offered to

Tourism Management

Course Objective

To teach basic marketing concepts and modern marketing approaches.

Learning Outcomes of the Course Unit

1   To be able to describe basic marketing concepts and understandings
2   To be able to explain historical transformation of marketing science and factors that contribute to that transformation
3   To be able to explain the environmental factors affecting the marketing system and the system components
4   To be able to discuss the current concepts like sustainable tourism marketing, experiential marketing
5   To be able to learn elements of marketing mix and discuss applications

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The concept of marketing and identifying the concepts related with marketing, basic marketing process
2 The historical development of marketing
3 Macro and micro environmental factors that affect marketing decisions
4 Consumer behavior and tourism marketing
5 Market segmentation
6 Product differentaiton
7 Mid-Term Exam
8 Mid-Term Exam
9 Tourism branding
10 Product lifecycle
11 Price decisions in marketing
12 Distribution channels and physical distribution
13 Future of tourism marketing
14 Case Study
15 Final Exam
16 Final Exam

Recomended or Required Reading

Main Reference:

Philip Kotler, John T. Bowen, Seyhmus Baloglu (2022). Marketing for Hospitality and Tourism. Pearson Education.


Richard George (2021). Marketing Tourism and Hospitality: Concepts and Cases. Palgrave.

UNWTO website


Additional reading

Edited by Azizul Hassan, Anukrati Sharma Juan Ignacio and Pulido-Fernández (2020). Sustainable Destination Branding and Marketing.CABInternational. Oxfordshire. UK.



Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 DNC Dönemiçi Çalışma
2 VZ Arasınav
3 YVN Yaıryıliçi Notu DNC * 0.20 + VZ * 0.80
4 FN Yarıyılsonu Notu
5 BNS BNS YVN * 0.40 + FN * 0.60
6 BUT Bütünleme Notu
7 BBN Bütünleme Sonu Başarı Notu YVN * 0.40 + BUT * 0.60


Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures as well as weekly assignments (40%)
2. Final Exam: The exam encompasses all the subjects covered throughout the semester, as well as in-class discussions, applications and case studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

ilkay.tas@deu.edu.tr

Office Hours

Tuesday, Wednesday, Thurdsay: 11:30 - 15:30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 20 20
Preparation for final exam 1 20 20
Preparing assignments 3 12 36
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 138

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.355
LO.455
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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