COURSE UNIT TITLE

: STRATEGIC MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 3017 STRATEGIC MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR EMIR ÖZEREN

Offered to

Tourism Management

Course Objective

To help the students learn about strategic management which has become an essential tool for tourism organizations to compete in such a highly competitive environment.

Learning Outcomes of the Course Unit

1   To be able to learn about the terms of strategy and strategic management
2   To be able to learn about strategy development process and strategic analysis
3   To be able to gain competence about external environment and organization analysis
4   To be able to learn about the application of strategies
5   To be able to learn about the business ethics.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction and Course Description
2 General information about strategy, strategic management and strategic planning
3 The conceptual framework about strategy and strategic management
4 Strategy making process and strategic analysis (external environment)
5 Strategy making process and strategic analysis (internal environment)
6 Building competitive advantage - I
7 Mid-term exam
8 Mid-term exam
9 Building competitive advantage - II
10 Competitive strategies and industry environment
11 Corporate-level strategies (integration)
12 Formulation of strategies
13 Implementation of strategies
14 Business ethics
15 Final exam
16 Final exam

Recomended or Required Reading

Main Reference:

Gareth R. Jones ve Charles W. L. Hill (2008). Theory of Strategic Management. Canada: Cengage Learning.

Other References:
Metin Kozak ve Şeyhmus Baloğlu (2011). Managing and Marketing Tourist Destinations. New York: Routledge.
Erol Eren, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım yayım Dağıtım A.Ş.
Hayri Ülgen and S. Kadri Mirze, Işletmelerde Stratejik Yönetim, Istanbul, Literatür Yayıncılık.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in a disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in in-class discussions

Contact Details for the Lecturer(s)

metin.kozak@deu.edu.tr

Office Hours

Tuesday / 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparation for final exam 1 12 12
Preparing assignments 2 12 24
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 124

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.2555
LO.3555
LO.45555
LO.555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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