COURSE UNIT TITLE

: EVENT MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SEC 3055 EVENT MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Gastronomy and Culinary Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR HÜLYA KURGUN

Offered to

Gastronomy and Culinary Arts

Course Objective

The aim of this course is to acquire an indepth knowledge about the specialized field of "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events; to provide a conceptual framework which enables students to learn how to formulate event tourism strategies for destinations.

Learning Outcomes of the Course Unit

1   Identify the centrality of tourism in event management.
2   Classify the types of events and explain their role in contributing to a destination s sense of place.
3   Explain the steps necessary to create a successful event.
4   Identify the principal stages in planning an event.
5   Evaluate events from a number of perspectives.
6   Appraise the conceptualization, planning and execution of a live event.
7   Reflect on their own individual learning and identify their strengths and weaknesses.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Concept and types of events
2 Effects of events
3 Event stakeholders
4 Strategic event management: Planning the events, preparing the event proposal
5 Marketing management in events
6 Managing Human Resources in Events
7 Legal limits of events, risk and crisis management
8 Event marketing research
9 The behavior of event consumers
10 Event as a product
11 Marketing communication tools in event marketing
12 Event pricing
13 Distribution of events
14 Expanded marketing mix fo events

Recomended or Required Reading

1. Ektinlik Yönetimi. Eylin Aktaş and Aylin Göztaş, Detay Yayıncılık:Ankara
2. Etkinlik Pazarlama Yönetimi. Mehpare Tokay Argan and Deniz Yüncü, Detay Yayıncılık:Ankara

Planned Learning Activities and Teaching Methods

1. Lectures
2. In Class Activities
3. Case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


Further Notes About Assessment Methods

1.Midterm: Midterm consist of chapters in the syllabus and weekly homeworks (%40)
2. Final: Consists of all the chapters in the syllabus and students will be responsible from all case studies and discussions in the class (%60).
3. Resit: The exam will cover all the topics in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

Attending at least 70 percent of lectures is mandatory.
The instructor have the right to make practical examinations.
Lecturers have the right to give homework.
The students are subject to the principles of faculty teaching and examination principles.

Contact Details for the Lecturer(s)

E-mail: hulya.kurgun@deu.edu.tr

Office Hours

Monday: 10:30-11:30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparation for final exam 1 15 15
Preparations before/after weekly lectures 12 4 48
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 113

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15555
LO.2555
LO.35555
LO.4555
LO.5555
LO.65555
LO.7555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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