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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MSH 0167 DESTINATION MANAGEMENT ELECTIVE 2 0 0 4

Offered By

Cultural Heritage and Tourism

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR DEVRIM ERTÜRK

Offered to

Tourism and Hotel Management Cultural Heritage and Tourism Civil Aviation and Cabin Services Civil Aviation Transportation Management Food Technology

Course Objective

Teaching students tourist destination marketing techniques and strategies.

Learning Outcomes of the Course Unit

1   1 To define and apprehend the specification of the destination concept 2   2 To perceive the specification and definition of the Tourist Destination 3   3 To have knowledge about the destination image and Tourist Destination Life Circle 4   4 To learn how to enforce Destination Administration functions and destination planning 5   5 To be able to make an assessments about Destination marketing strategis.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Tourism Region-Destination: Conceptual Background 2 What Is Destination Management 3 Destination Management Functions I: Destination Planning 4 Destination Management Functions II: Organization Of Destination Management 5 Destination Management Functions III: Coordination 6 Destination Management Functions IV: Enforcement 7 Case Study 8 Midterm Exam 9 Destination Management Functions V: Controlling 10 The Administration Of The Region The Framework Of Tourism: National Tourism Policy 11 Destination Competitiveness 12 Destination Management Framework: Sustainable Tourism 13 Total Quality Management In Destinations 14 Destination Marketing 15 General Evaluaiton 16 Final Exam

Recomended or Required Reading

Textbook(s): Oğuz Türkay, Destinasyon Yönetimi, Detay Yayıncılık, Ankara, 2014.

Planned Learning Activities and Teaching Methods

lecture is given theorically

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + FIN * 0.50 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

Evaluating mid-term and final exam and presantation of students

Language of Instruction

Turkish

Course Policies and Rules

Each student is responsible for obtaining all handouts, announcements, and schedule changes. All students have to obey the rules declared by the instructor It s obligatory for the students to deliver homeworks and projects on time

Contact Details for the Lecturer(s)

irfan.yildiz@deu.edu.tr

Office Hours

Monday 13:00-14:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 7 2 14 Preparation for final exam 14 1 14 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 2 LO.2 2 LO.3 2 LO.4 2 LO.5 2