Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
DDT 8042	DESTINATION MANAGEMENT IN MARINE TOURISM	COMPULSORY	3	0	0	5

Offered By

Marine Tourism Non-thesis (Distance Learning)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Marine Tourism Non-thesis (Distance Learning)

Course Objective

The course aims to adress issues like basic information about the destination management and marketing, examples from tourism market and shareholder management at destinations, strategic planning, destination management and management institutions and co-operations at destination management.

Learning Outcomes of the Course Unit

1	To examine the relations in destination system with classifying components of destination product package
2	To identify destination management and marketing concept and environment with determining the differences between similar implementations in other industries and develop strategic solution proposals for problems at implementation.
3	To make suggestions for problems encountered during tourism planning with doing resource analyze at destinations
4	To prepare strategic marketing plans for touristic destinations with evaluating current tourism marketing strategies
5	To develop competitive strategies, and identify marketing strategies which is suitable for visitor wish, requirements and expectation with analyzing visitor specifications at touristic destinations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Destinations: Definition and Characteristics
2	Managing and Planning Destinations
3	Destination Management Organisations
4	Strategic Planning
5	Marketing Management
6	Branding and Image
7	Midterm Exam
8	Destinations at Maritime Tourism
9	Marketing for Maritime Tourism
10	Destination Quality at Maritime Tourism
11	Customers and Visitors
12	Destination-based Problems for Maritime Tourism
13	Presentations: Group (or individual) 1
14	Presentations: Group (or individual) 1

Recomended or Required Reading

National and international books, projects, articles and thesis should be used. The following sources can be example for books:
1. Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
2. Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando.
3. Managig and Marketing Tourism Destinations. M. Kozak & S. Baloglu, Routledge.

Planned Learning Activities and Teaching Methods

After the first 6 weeks lecture which will be given by responsible lecturer, learner will be given planning and marketing assignments for different destination examples and the assignments will be presented by learner.

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	STT	TERM WORK (SEMESTER)
3	FCGR	FINAL COURSE GRADE
4	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.20 + STT * 0.20 + FN* 0.60
5	RST	RESIT
6	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.20 + STT * 0.20 + RST* 0.60

Further Notes About Assessment Methods

1. Midterm Exam: Midterm exam encompasses the subjects covered in lectures as well as weekly assignments (20%)
2. Semester Project (20%)
2. Final Exam: The exam encompasses all the subjects covered throughout the semester, as well as in-class discussions, applications and case studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

metin.kozak@deu.edu.tr

Office Hours

Wednesday 13:30 - 15:30

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	6	3	18
Case study	6	3	18
Preparations before/after weekly lectures	12	2	24
Preparation for midterm exam	1	10	10
Preparation for final exam	1	20	20
Preparing assignments	1	30	30
Preparing presentations	1	8	8
Final	1	3	3
Midterm	1	3	3
TOTAL WORKLOAD (hours)			134

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.9	PO.10	PO.11	PO.12
LO.1	5	5	4	5	4	4	5	4	4	5	4	5
LO.2	4	5	4	5	5	4	5	5	5	4	5	4
LO.3	5	4	5	4	4	5	4	4	5	4	4	5
LO.4	5	4	4	5	5	5	5	5	5	5	5	4
LO.5	4	5	5	4	4	4	4	5	4	5	4	5

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION