COURSE UNIT TITLE

: LETTERING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRB 3049 LETTERING ELECTIVE 2 2 0 5

Offered By

Illustration and Printmaking

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BETÜL USLU ÖZKAN

Offered to

Graphic Arts
Illustration and Printmaking
Graphic Design

Course Objective

The course aims to create visuals with original calligraphic and typographic texts based on types. It aims to create studies on different media so that these typographic original and unique images can be used in other graphic applications. It is aimed to structure the projects of the studies to be carried out in this direction by the students. Students are released in terms of method, material and presentation.

Learning Outcomes of the Course Unit

1   Combining typography knowledge with calligraphy, combining it with new orientation and methods, and using it in design management in a creative way.
2   To have the knowledge of software and materials and to follow this up-to-date to develop this information and associate it with the right fields
3   To be an unexpected and creative presentation of the projects
4   Being able to reach a free expression outside the basic principles of design

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Meeting and sharing information about the course content, processing and materials used in the course.
2 What is Lettering What is calligraphy Study and discussion on examples. Research topics are given.
3 Evaluations are made on the visual and literary material obtained from the researches. Material information is given.
4 Exercise work begins.
5 The texts are chosen while continuing the exercises. Work begins on the selected text.
6 While continuing to work on the selected text, the layout and font selection is considered. Similar work samples are collected and examined.
7 Text arrangement is finalized by paying attention to the layout and font harmony.
8 Calligraphy work is finalized and evaluated.
9 A concept is chosen for the lettering work. A text suitable for the concept is found and projected.
10 Layout is determined according to the content of the project. Sketch studies are done.
11 The number of typefaces to be used is determined according to the content and layout of the project. Sketch work is done.
12 Sketch works are converted to original work.
13 The lettering work is evaluated together with its final regulations.
14 Calligraphy and Lettering works are evaluated together.

Recomended or Required Reading

-Cees W. De Jong, Alston w. Purvis, Jon Tholenaar, Type: Avisual History of Typefaces and Graphic Styles Volume I, 1628-1900, Taschen, 2009
-Cees W. De Jong, Alston w. Purvis, Jon Tholenaar, Type: Avisual History of Typefaces and Graphic Styles Volume II, 1901-1938, Taschen, 2010
-(Design Brief) Bruce Willen, Nolen Strals-Lettering & Type_ Creating Letters and Designing Typefaces-Princeton Architectural Press (2009)
-Sarah Hyndman-Why Fonts Matter-Random House (2016)
-Lara McCormick, Playing with Type, Rockport, 2013
-Victionary, Handstyle Lettering, FromCalligraphy to Typography, Victionary, 2017
-Alex Fowkes, Drawing Type an Introduction to Illustrating Letterforms, Rocport, 2014
-David Harris, The Calligrapher's Bible: 100 Complete Alphabets and How to Draw Them, A&C Black, 2003
-MOMA, Lettering by Modern Artists, MOMA, 1964
-Cari Buziak, Calligraphy Magic: How to Create Lettering, Knotwork, Coloring and More, North Light Books, 2011

Planned Learning Activities and Teaching Methods

Seminar on Calligraphy and Writing,

Review and discussion on examples,

Caligraphy and Lettering research on books, magazines, social platforms and personal blogs,

Knowing and using the material,

Repeat exercises,

Practice with calligraphy and writing variations suitable for the project

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ PROJECT
2 ATT ATTENDANCE
3 COM COMMITTEE
4 FCG FINAL COURSE GRADE PRJ * 0.50 + ATT * 0.30 + COM * 0.20


Further Notes About Assessment Methods

Project 70%
Class Participation and Performance 10%
End of Term Jury Evaluation 20%

Assessment Criteria

Ability to produce original projects
Ability to choose the appropriate media for the project
Discussion over sketches and ideas
Timing: finishign project on time
Unexpected and stunning presentations

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another study in any way, benefiting one-on-one, producing a similar one, or even getting someone else done, are definitely not desired.

Contact Details for the Lecturer(s)

Betül USLU ÖZKAN
betulusluozkan@gmail.com
0505 525 14 12

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 13 3 39
Preparing assignments 12 0,5 12
Preparing presentations 1 8 8
TOTAL WORKLOAD (hours) 115

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17
LO.15233525532222
LO.23532355335535222
LO.33532535333535222
LO.435523255252355322

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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