Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
STA 6055	ANALYSIS OF VISUAL MEDIA ADVERTISING	ELECTIVE	3	0	0	6

Offered By

Art and Design Proficiency in Art

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR MEHMET KOŞTUMOĞLU

Offered to

Art and Design Proficiency in Art

Course Objective

In the formation of the visual media design, writing, visual, işitsellik properties, which is what and how to prepare on the basis of the use of media advertising, visual analysis of the Society shall be made for the functional areas

Learning Outcomes of the Course Unit

1	To be able to add content in the visual media of social communication to relate,
2	To be able to Digital Technology Art and Design area by taking advantage of the properties of the contact to use,
3	To be able to For transferring audio and visual media in society spelling, presentation, visuals, design decision enables the correct use
4	To be able to Visual media properties in detail the structure and working mechanism to use in advertising,
5	To be able to Visual Media in the correct format using the properties of the device can develop skills,

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	What is Visual Culture
2	What is the image of the icon tradition today
3	What is communication and media
4	Mass Communication and Audiovisual Mass Media
5	Theories of Mass Communication
6	Visual Media and the future of the development process
7	Visual Media Fields
8	Social Dimensions of Visual Media
9	The use and importance of advertising in visual media
10	The use of visual media propaganda
11	Visual media literacy
12	Linguistic analysis; Content Analysis and Discourse Analysis I
13	Linguistic analysis; Content Analysis and Discourse Analysis II
14	Scientific indicators contained in the visual media advertisements and Language

Recomended or Required Reading

-Faruk AKBAŞ, Gökhan KORKMAZGIL, Dijital Dünyada Fotoğraf (Dijital Fotoğrafın Temelleri), Say Yayınları, Istanbul, 2010, ISBN: 978-975-468-926-6
- Roland BARTHES, Gösterge Bilimsel Serüven, YKY, Istanbul: 2012
-Levent YAYLAGÜL, Kitle Iletişim Kuramları, Dipnot Yayınları, Ankara: 2010
-Denis McQUAIL, Sven WINDHAL, Iletişim Modelleri, Imge Kitapevi, Ankara: 2010
- David CROWLY, Paul HEYER, Iletişim Tarihi, Siyasal Kitapevi, Ankara:2011
- Nurçay TÜRKOĞLU, Medya Okuryazarlığı, Parşomen Yayınları, Istanbul: 2011
- Nejla KARABULUT, Yeni Medya Teknolojileri ve Halkla Ilişkiler, Beykoz Lojistik MYO Yayınları, Istanbul: 2014
-Ulus BAKER, Kanaatlerden Imajlara Duygular Sosyolojisine Doğur, Birikim Yayınları, Istanbul: 2010

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	STA	TERM WORK (ANNUAL)
2	ASG	ASSIGNMENT
3	FCG	FINAL COURSE GRADE	STA * 0.70 +ASG* 0.30

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Associate Professor .Mehmet Koştumoğlu, PhD.
Dokuz Eylül University, Faculty of Fine Arts.
E-mail: kostumoglu@gmail.com

Office Hours

Monday: 09.00-12.00 a.m.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	14	3	42
Student Presentations	2	3	6
Case study	7	3	21
Preparations before/after weekly lectures	14	3	42
Preparing presentations	7	3	21
Preparation for tutorial exam	2	5	10
Reading	2	5	10
Final	1	3	3
TOTAL WORKLOAD (hours)			155

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.9	PO.10	PO.11	PO.12	PO.13	PO.14
LO.1	5	4	5	3			5	4	5	3	5			5
LO.2			4	5	4				5	4	5			5
LO.3					3	4	5	5	3				4	3
LO.4		5	4		5	4			4	5	3		4
LO.5	4			5		5		5				5

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION