COURSE UNIT TITLE

: SOCIAL MEDIA AND INTERNET ADVERTISEMENT

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
YBS 5008 SOCIAL MEDIA AND INTERNET ADVERTISEMENT ELECTIVE 3 0 0 6

Offered By

Management Information Systems

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR VAHAP TECIM

Offered to

Management Information Systems

Course Objective

To gain ability and management information about information systems and organizations, decision making process, business management.

Learning Outcomes of the Course Unit

1   To understand the role and importance of information systems in enterprises
2   To ensure continuous development and improvement of information systems,
3   To produce the best IT solutions for needs and goals,
4   To learn the role of information systems in business processes.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Basic Concepts
2 Information Systems Overview
3 Business and Information Technologies
4 The Use of Information Systems as Strategy
5 Management Hardwares
6 Management Softwares
7 Network and Telecommunication
8 Example applications
9 Data Types and Databases
10 Web based development
11 Decision Making Systems and Expert Systems
12 Information Management
13 System Planning and Development
14 Risk, Security and Disaster Management

Recomended or Required Reading

Management Information Systems (11th Edition); Ken Laudon, Jane Laudon; 2009
Project Management for Information Systems (5th Edition);James O Brien and George Marakas;2008

Planned Learning Activities and Teaching Methods

Mutual evaluation with the student on a real business problems.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.20 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.20 + RST* 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

Attendance and participation to course.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 10 3 30
Preparations before/after weekly lectures 10 5 50
Preparation for midterm exam 1 24 24
Preparation for final exam 1 24 24
Preparing assignments 2 12 24
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 156

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.154355554545
LO.255355554555
LO.355455554555
LO.444355553555