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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS REK 3003 RECREATION MARKETING COMPULSORY 3 0 0 4

Offered By

Recreation

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR IPEK AYDIN

Offered to

Recreation

Course Objective

LEARNING TO MARKETING IN RECREATION

Learning Outcomes of the Course Unit

1   Learning the marketing techniques of recreation services and products 2   determining the target audience 3   developing appropriate marketing policies 4   acquisition of management skills 5   acquisition of practical skills

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 General information and literature information about the course 2 Marketing concept 3 Marketing information system 4 Market segmentation and target market 5 Marketing mix; Product 6 Marketing mix; Price 7 Marketing mix; Location 8 Marketing mix; Promotion 9 Marketing mix; public relations 10 Coordination and supervision of marketing mix elements in recreation 11 Recreation and marketing relationship 12 Recreation marketing management and control 13 New trends in recreation marketing 14 Problems in recreation marketing

Recomended or Required Reading

Rekreasyon Bilimi,Editör: Prof.Dr. Suat Karaküçük,2016,Gazi kitabevi

Planned Learning Activities and Teaching Methods

Presentation, research, discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 VZ Ara Sınav 2 FN Yarıyılsonu Sınavı 3 BNS BNS VZ * 0.40 + FN * 0.60 4 BUT Bütünleme Notu 5 BBN Bütünleme Sonu Başarı Notu VZ * 0.40 + BUT * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

Class participation, exams, homework.

Language of Instruction

Turkish

Course Policies and Rules

The policies and rules regarding the course will be announced at the beginning of each semester.

Contact Details for the Lecturer(s)

Necat Hepkon Spor Bilimleri Fakültesi Seferihisar

Office Hours

Meeting days vary according to the individual program prepared for each semester. Students can reach the course coordinator on the day and time they want via e-mail.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 1 15 15 Preparation for final exam 1 20 20 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 93

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 4 4 4 4 3 4 4 3 4 4 4 4 LO.2 4 4 4 4 3 4 4 3 4 4 4 3 LO.3 4 4 4 4 3 4 4 3 4 4 4 3 LO.4 4 4 4 4 3 4 4 3 4 4 4 3 LO.5 4 4 4 4 3 4 4 3 4 4 4 3