COURSE UNIT TITLE

: MEDIA LITERACY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
BYA 4227 MEDIA LITERACY ELECTIVE 3 0 0 3

Offered By

BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR TURGAY GÜLPINAR

Offered to

BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP
BUREAU MANAGEMENT AND EXECUTIVE ASSISTANTSHIP (Evening)

Course Objective

This course aims to provide students with basic knowledge about social media as well as written, visual and auditory media.

Learning Outcomes of the Course Unit

1   Being able to describe basic concepts related to the media.
2   Being able to explain the effects of media on social relations and working life.
3   Being able to comprehend and analyze the formal and contextual features of media messages.
4   Being able to critically analyze media messages.
5   Being able to design, produce and develop innovative ideas about media.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Traditional media
2 Media content and the truth
3 Development of mass media industry
4 Critical approaches to mass communication
5 Critical approaches to mass communication
6 The concept of literacy and media literacy
7 Being media literate: Reading and writing media
8 Mid-Term Exam
9 Media Literacy Models
10 Different theories and approaches in media literacy
11 Different theories and approaches in media literacy
12 New Media
13 Convergence, interactivity, hypertextuality
14 New Media and identity
15 Sociology of social networks

Recomended or Required Reading

Textbook(s): Mutlu Binark, Mine Gencel Bek, Eleştirel Medya Okuryazarlığı, Kalkedon Yayıncılık, Istanbul 2010.
Supplementary Book(s): Melda Cinman Şimşek, Nurçay Türkoğlu, Medya Okuryazarlığı, Pales Yayınları, Istanbul, 2016.

Planned Learning Activities and Teaching Methods

1. Lecturing
2. Question-answer
3. Case study analysis and discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Optional, if the instructor needs to add some explanation or further note, this column can be selected from the DEBIS menu.

Language of Instruction

Turkish

Course Policies and Rules

It is mandatory to attend 70% of the course.

Contact Details for the Lecturer(s)

E-mail: turgay.gulpinar@deu.edu.tr
Tel: 0 232 - 3012558

Office Hours

Office hours will be specified according to the instructor s term programme.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 5 5
Preparation for final exam 1 8 8
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 85

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.11111
LO.211111
LO.311111
LO.411111
LO.5111111

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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