COURSE UNIT TITLE

: AGRICULTURAL MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TAR 4229 AGRICULTURAL MARKETING COMPULSORY 3 0 0 4

Offered By

Agricultural Management

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DILEK YÜCEL ENGINDENIZ

Offered to

Agricultural Management (Evening)
Agricultural Management (Evening)
Agricultural Management
Agricultural Management

Course Objective

Enable students to acquire knowledge on marketing of agricultural products and services in the light of their theoretical marketing.

Learning Outcomes of the Course Unit

1   Being able to describe fundamental marketing concepts.
2   Being able to explain development of and current situation of marketing concept.
3   Being able to describe elements of marketing mix roughly.
4   Being able to relate agricultural products and services with elements of marketing mix.
5   Being able to tell elements that distinguish marketing of agricultural products and services from marketing of other products and services.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Definition of marketing and concepts related to marketing
2 Marketing system, strategic planning and marketing process
3 Market segmentation, target market, market positioning and marketing process
4 Marketing environment
5 Marketing functions: Product
6 Marketing functions: Price
7 Midterm Exam
8 Midterm Exam
9 Marketing functions: Place
10 Marketing functions: Promotion
11 Product decisions in agricultural products and services and applications in Türkiye
12 Product decisions in agricultural products and services and applications in Türkiye
13 Product decisions in agricultural products and services and applications in Türkiye
14 Product decisions in agricultural products and services and applications in Türkiye

Recomended or Required Reading

Textbook(s)/References/Materials:
Main Textbook: Ömer Baybars TEK Engin ÖZGÜL, Modern Pazarlama Ilkeleri, Izmir,2008.
Turan GÜNEŞ; Tarımsal Pazarlama, Ankara Üniversitesi, Ankara, 1996.
Supplementary Book(s): Ismet MUCUK, Pazarlama Ilkeleri, Gözden Geçirilmiş 18. Basım, Türkmen Kitabevi, Istanbul, 2010.
Materials: Internet resources, recent papers regarding the topic, course notes provided by the instructor.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Questions & Answers
3. Discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

All learning outcomes will be assessed by midterm and final exams.
The process of achieving learning outcomes will be monitored by discussion held at the end of chapters.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Tutorials 12 0 0
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 10 10
Preparation for final exam 1 12 12
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 96

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1111
LO.211
LO.311
LO.4111
LO.5111

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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