COURSE UNIT TITLE

: GEMMOLOGY-GEMSTONES MARKETING

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
KTT 4215 GEMMOLOGY-GEMSTONES MARKETING ELECTIVE 2 0 0 2

Offered By

Gemmology and Jewelery Design

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

BAŞAK GÜRSOY

Offered to

Gemmology and Jewelery Design
Gemmology and Jewelery Design (Evening)

Course Objective

Lesson will be teach gemstone to buy and sale with directly or e-commerce for according to criteria of price.

Learning Outcomes of the Course Unit

1   To be able to group for according value and prestigious in gemstones.
2   To be able to explain the rules and methods of e-commerce.
3   To be able to create to gemstones price criteria.
4   To be able to understand the functioning of stock exchanges gemstones.
5   To be able to buy and sale on real examples by Gemstone trade.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 To be able to group for according value and prestigious in gemstones.
2 To be able to group for according value and prestigious in gemstones.
3 E- commerce and characteristics of e-commerce.
4 E- commerce and characteristics of e-commerce.
5 Diamond, Pearl, colored stones price criteria and in determining the properties.
6 Diamond, Pearl, colored stones price criteria and in determining the properties.
7 Gemology certificate examination
8 Midterm
9 Diamond and Precious stones stock market properties and examples of the world.
10 Diamond and Precious stones stock market properties and examples of the world.
11 Diamond and Precious stones stock market properties and examples of the world.
12 To be able to buy and sale on real examples by Gemstone trade.
13 To be able to buy and sale on real examples by Gemstone trade.
14 To be able to buy and sale on real examples by Gemstone trade.
15 Preparation for the final exam

Recomended or Required Reading

Ders Için Önerilen Kaynaklar:
Ana kaynak:
Associate Professor Murat HATIPOĞLU, Gemological Directory , 2007,
Associate Professor Murat Hatipoğlu, Color Precious Stones ,2005,IZMIR
Öğr.Gör. Başak Gürsoy's unpublished lecture notes
Öğr.Gör. Başak Gürsoy 's "Research on the establishment in Türkiye Availability of Diamond Exchange" Unpublished Master's Thesis, 2010
Supporting resources:
1. Stock market publications on Precious stones
2. Publications on e-commerce
3. Books written on marketing techniques
References: Internet
Other course materials: Projectors, laptop, lesson CD's and sample gem, certificate, 10x loupe, gem tweezers and gemstones.

Planned Learning Activities and Teaching Methods

1. Lecture
2. End of Term Project Paper

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


Further Notes About Assessment Methods

1. Lecture Midterm Exam 40% (ÖÇ1, ÖÇ2, ÖÇ3, ÖÇ4)
2. Final Exam 60% (ÖÇ1, ÖÇ2, ÖÇ3, ÖÇ4, Ö.Ç 5)

Assessment Criteria

Will be measured 5 learning output with theoretical midterm exam, final exam.

Language of Instruction

Turkish

Course Policies and Rules

Each student must attend the courses at least 80%. Any cheating action will be resolved with disciplinary proceeding.

Contact Details for the Lecturer(s)

basak.gursoy@deu.edu.tr

Office Hours

Any time that lecturer's isn't giving coarse lectures.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Weekly Course pre / post-preparation (course materials, articles read, etc.). 12 1 12
Preparation for midterm exam 1 4 4
Preparation for final exam 1 6 6
Final 1 6 6
Mid-term 1 6 6
TOTAL WORKLOAD (hours) 62

Contribution of Learning Outcomes to Programme Outcomes

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