COURSE UNIT TITLE

Offered By

International Business and Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖZGE ÖZGEN

Offered to

International Business and Trade
International Trade and Business (English)

Course Objective

The objective of this course is to form a basic content of e-business and trade. This course will provide an opportunity to students to examine business-to-consumer (B2C) and business-to-business (B2B) e-business market. The course introduces students to a wide range of electronic business issues for marketers, as a foundation for continual learning in the dynamic e-business environment.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Laudon, Kenneth and Traver, Carol Guercio (2010), E-Commerce, 6/E, New Jersey: Prentice Hall
Strauss, Judy and Frost, Raymond, (2009), E-Marketing, New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecture, discussions, case study, group study.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will clearly describe the concepts of internet, information technology, interpret the usage of them in e-business and discuss the ethical aspects.
2. The learner will collect, analyze and interpret the related statistical data and review the literature on online consumer behavior in B2B and B2C markets.
3. The learner will present the solution of case studies which includes real life e-business applications and actively contribute to the class discussions.
4. The learner will generate the e-business and trade strategies executed by e-businesses in group studies and present in class.
5. The learner will apply research methods into the selected and related topics using their effective oral and written presentation techniques.


ASSIGNMENTS: We will work on assignments and case study implementation related to the global e-business and trade. You will be expected to read the materials before coming to class. The purpose of all assignments is to apply the text theory and concepts to the real world. Assignments will be prepared by groups (max 4 students).
The following scale will be used for the assessment of all criteria. The criteria are also presented below the scale with point values.
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

ASSIGNMENT 1- CASE STUDY (10% of overall grading)
CRITERIA USED FOR THE ASSESMENTS OF ASSIGNMENT:
Understanding the context: (30 points)
Terminology usage: (20 points)
Discussion abilities based on given questions/objectives: (40 points)
Academic writing skills: (10 points)

ASSIGNMENT 2 E-MARKETPALCE ANALYSIS (40% of overall grading)
ASSIGNMENT 3- WEBSITE LOCALIZATION (30% of overall grading)
Understanding the context: (30 points)
Terminology usage: (20 points)
Discussion abilities based on given questions/objectives: (30 points)
Academic writing skills: (10 points)
Presentation skills: (10 points)

ASSIGNMENT 4- Assignment 4 will be role playing. Students will attend an interview. Interview questions will be given during the semester. (20% of overall grading)
Understanding the context: (30 points)
Terminology usage: (20 points)
Discussion abilities based on given questions/objectives: (50 points)

BONUS ASSIGNMENT: HAVING ROLE IN ORGANIZING E-COMMERCE SUMMIT 10 POINTS BONUS

Language of Instruction

English

Course Policies and Rules

1. Plagiarism of any type will result in disciplinary action.
2. Students are expected to attend all classes, to arrive on time, and to have completed all assigned reading prior to attending class
3. All assignments should be submitted on time. Otherwise will not be accepted.

Contact Details for the Lecturer(s)

ozge.ozgen@deu.edu.tr
Room Number:129-B

Office Hours

Not specified

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes