Description of Individual Course Units
|
Offered By |
International Business and Trade |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASSOCIATE PROFESSOR ÖZGE ÖZGEN |
Offered to |
International Business and Trade |
Course Objective |
The objective of this course is to form a basic content of e-business and trade. This course will provide an opportunity to students to examine business-to-consumer (B2C) and business-to-business (B2B) e-business market. The course introduces students to a wide range of electronic business issues for marketers, as a foundation for continual learning in the dynamic e-business environment. |
Learning Outcomes of the Course Unit |
||||||||
|
Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
|||||||||||||||||||||||||||||||||||||||||||||
|
Recomended or Required Reading |
Laudon, Kenneth and Traver, Carol Guercio (2010), E-Commerce, 6/E, New Jersey: Prentice Hall |
Planned Learning Activities and Teaching Methods |
Lecture, discussions, case study, group study. |
Assessment Methods |
||||||||||||||||||||||||
|
Further Notes About Assessment Methods |
None |
Assessment Criteria |
1. The learner will clearly describe the concepts of internet, information technology, interpret the usage of them in e-business and discuss the ethical aspects. |
Language of Instruction |
English |
Course Policies and Rules |
1. Plagiarism of any type will result in disciplinary action. |
Contact Details for the Lecturer(s) |
ozge.ozgen@deu.edu.tr |
Office Hours |
Not specified |
Work Placement(s) |
None |
Workload Calculation |
||||||||||||||||||||||||||||||||||||||||
|
Contribution of Learning Outcomes to Programme Outcomes |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|