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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS DTY 7004 MARINE TOURISM MARKETING COMPULSORY 3 0 0 6

Offered By

Marine Tourism and Yacht Master Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR DURMUŞ ALI DEVECI

Offered to

Marine Tourism and Yacht Master Non-Thesis (Evening)

Course Objective

In this course marketing activities of marine tourism businesses and basic marketing concepts within the scope of marine tourism will be examined

Learning Outcomes of the Course Unit

1   Examination of the main marketing concepts for marine tourism 2   Determination of the main components of marine tourism service marketing 3   Examination of the pricing strategies of marine tourism businesses 4   Examination of the marketing communications of marine tourism businesses 5   Examination of the place strategies of marine tourism businesses

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marine Tourism and Marketing, Marketing Concepts Introduction 2 Marine Tourism Marketing Environment, Stategic Planning and the Role of Marketing 3 Marine Tourism Marketing Research and Information System 4 Marine Tourism Consumer Behavior 5 Marine Tourism Service Marketing 6 Marine Tourism Companies Target Market Selection 7 Mid-Term Exam 8 Marine Tourism Growth and Competitive Strategies 9 Marine Tourism Service / Product Concepts 10 Marine Tourism Businesses Pricing Strategies 11 Marine Tourism Businesses Marketing Communications and Promotion Strategies 12 Marine Tourism Operations Service Delivery Strategies 13 Marine Tourism Enterprises Service Quality 14 Marine Tourism Marketing Organization

Recomended or Required Reading

1. Mucuk, Ismet, 2010, Pazarlama Ilkeleri, Türkmen Kitabevi, Istanbul. 2. Öztürk, Ayşe Sevgi, 2012, Hizmet Pazarlaması, Ekin Kitabevi, Bursa. 3. Kozak, Nazmi, 2010. Turizm Pazarlaması, Detay Yayıncılık, Ankara

Planned Learning Activities and Teaching Methods

Lectures , Presentation, Homework

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst. Prof.Dr..Gül Denktaş Şakar Number : 301 88 23 E-mail: gul.denktas@deu.edu.tr

Office Hours

Thu. 13:00-14:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 13 3 39 Preparation for midterm exam 1 10 10 Preparation for final exam 1 20 20 Preparing presentations 2 20 40 Final 1 3 3 Midterm 1 2 2 TOTAL WORKLOAD (hours) 153

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 2 2 2 3 1 1 4 2 4 3 2 2 3 LO.2 3 3 3 3 1 1 5 3 4 3 2 2 3 LO.3 3 3 3 3 1 1 5 3 4 3 2 2 3 LO.4 3 3 3 3 1 1 5 3 4 3 2 2 3 LO.5 3 3 3 3 1 1 5 3 4 3 2 2 3