COURSE UNIT TITLE

: STRATEGIC MANAGEMENT IN MARINE TOURISM BUSINESSES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DTY 7011 STRATEGIC MANAGEMENT IN MARINE TOURISM BUSINESSES COMPULSORY 3 0 3

Offered By

Marine Tourism and Yacht Master Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR DURMUŞ ALI DEVECI

Offered to

Marine Tourism and Yacht Master Non-Thesis (Evening)

Course Objective

Having a strategic background about marine tourism management

Learning Outcomes of the Course Unit

1   Having a sterategic background on the meaning of the basic marine tourism managemnet information,
2   Offering solutions for different business problems experiencing in marine tourism management
3   Gaining knowledge to maintain marine tourism operations,
4   Applying basic business functions in marine tourism business,
5   Measuring the performances of marine tourism management and conducting comparative analysis.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Fundementals of strategic management; mission,vision
2 Fundementals of strategic management; strategy policy
3 .Definition of strategic management, and historical evolution
4 Historical evolution of strategic management
5 Strategic management teories
6 Strategic Management in Marine Tourism Businesses and its purpose
7 Midterm
8 Main features of the strategic management of marine tourism
9 Marine tourism environment
10 Process of strategic management of marine tourism
11 Effect of organisational structure of marine tourism businesses on strategic planning,
12 Crisis management at marine tourism businesses,
13 . Problem solving for different scenarios,
14 Presentation of termpapers

Recomended or Required Reading

Alderton, Patrick M. (2005). Port Management and Operation. LLP: London.
Esmer, Soner (2011) Liman Işletmelerinde Pazarlama Iletişimi. Detay Yayıncılık, Ankara.
Esmer, Soner (2010) Konteyner Terminallerinde Lojistik Süreçlerin Optimizasyonu ve Bir Simülasyon Modeli. Dokuz Eylül Yayınları: Izmir.
Branch, Alan E. (1986). Elements of Port Operation and Management. Chapman and Hall, Ltd: London.
Frankel, Ernst. G. (1987). Port Planning and Development. John Wiley&Sons: New York.
Talley, Wayne K. (2009) Port Economics, Routledge: London and New York.

Planned Learning Activities and Teaching Methods

Literature survey, data analysis, case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Preparations before/after weekly lectures 13 2 26
Preparing assignments 1 20 20
Final 1 3 3
Midterm 1 2 2
TOTAL WORKLOAD (hours) 77

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.14444435444443
LO.25444434555543
LO.35555444455453
LO.44454444445453
LO.54454443445543

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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