COURSE UNIT TITLE

: TYPOGRAPHY II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Department of Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BETÜL USLU ÖZKAN

Offered to

Graphic Arts
Graphic Design
Illustration and Printmaking

Course Objective

The aim of the course is to use fonts from different classes learned in Typography I course in the same work. At the same time, it is to ensure that the basic rules of using fonts from different classes together to establish visual hierarchy, connect with the content and create contrast are understood. In this regard, the goal of the course is to choose the right display font and the font for the body text that will work in harmony with it, according to the content of the subject covered in the given project. For this purpose, subjects such as serif-sans serif harmony, using serif fonts together, and choosing display and text fonts are studied. The outcome of the course is to achieve its purpose by designing both a smaller-sized medium, such as a book cover, and a larger-sized medium, such as a poster, where a visual solution can be produced.

Learning Outcomes of the Course Unit

1   Ability to use the acquired knowledge and skills creatively in design management
2   Having knowledge of software and materials and being able to associate this information with the correct field
3   Being able to present projects in an unexpected and creative way
4   Accessing free expression beyond basic design principles

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

GRF 1002 - Introduction to Typography
TEM 1012 - Basic Studıo Art Educatıon I

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction meeting and setting the purpose of the course Week 1
2 Working groups make presentations about designers. Each student chooses 6 designers. Week 2
3 The stage of deciding which fonts will be chosen in accordance with the content within the scope of the project. Project: Selection of fonts and sketches suitable for the selected designers. Subject: A presentation is made on blending/matching fonts and using them together, and a sample visual collection project on blending fonts is given to reinforce the knowledge. Week 3
4 The suitability of the fonts chosen for the project is checked and criticism is given. The collected images are evaluated. The idea phase begins for the studies. Sketching works. Within the scope of the project, sketches are made to determine in what order the content will be conveyed to the audience. Week 4
5 Sketches selected for the designs are prepared in a design program. The sketches made for the project are examined and criticism is given. Week 5
6 Correction of designs prepared in a design program. The sketches made for the project are examined and criticism is given. Week 6
7 Correction of designs prepared in a design program. The sketches made for the project are examined and criticism is given. Week 7
8 Correction and finalization of designs prepared in a design program. Project Final Week 8
9 Project Sketching works. Within the scope of the project, sketches are made to determine in what order the content will be conveyed to the audience. The suitability of the fonts chosen for the project is checked and criticism is given. The collected images are evaluated. The idea phase begins for the studies. Week 9
10 Sketches selected for the designs are prepared in a design program. The sketches made for the project are examined and criticism is given. Week 10
11 Project: Correction of designs prepared in a design program. The sketches made for the project are examined and criticism is given. Week 11
12 Project: Correction of designs prepared in a design program. The sketches made for the project are examined and criticism is given. Week 12
13 Project: Correction and finalization of designs prepared in a design program. Project Final Week 13
14 Evaluation and criticism of all projects. Final Week 14

Recomended or Required Reading

AMBROS, G. and HARRIS, P., Typo: The Fundamentals of Typography, AVA Publishing
CRAIG, J. (2006). Designing with Type: The Essential Guide to Typography, Watson-Guptill.
CRAIG; J. (1990). Basic typography: a design manual, New York: Watson-Guptill Publications.
CARTER, R., Day, B., Meggs, P. Typographic Design: Form and Communication
BECER, E. (2007), Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi Yayınları
JUBERT, R., LUPTON, E. and LEMOINE, S., Typography and Graphic Design: From Antiquity to the Present, Flammarion
SAMARA, T. (2006). Typography Workbook: A Real-World Guide to Using Type in Graphic Design, Rockport Publishers.
SARIKAVAK, N. K., Tipografinin Temelleri, Doruk
SARIKAVAK, N. K., Sayısal Tipografi: Batı da ve Ülkemizde Sayısal Harf/Font Tasarımcıları, Başkent Üniversitesi Yayınları
SEDDON, T. (2015). Type Teams: Perfect Typeface Combinations and Why They Work, How Book.
Typography: The Arrangement, Style and Appearance of Type and Typefaces

Planned Learning Activities and Teaching Methods

The applications, which are supported by the homework; in a Studio environment, slide seminars and drawing studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 WORK WORKSHOP
3 COM COMMITTEE
4 FCG FINAL COURSE GRADE ASG * 0.60 + WORK * 0.20 + COM * 0.20


Further Notes About Assessment Methods

None

Assessment Criteria

Ability to produce original projects
Discussion on sketches and ideas
Ability to choose the appropriate font for the project in accordance with the basic rules of matching fonts
Using paragraph systems correctly
Ability to use the correct point size in the right area
Scheduling: finishing the project on time
Unexpected and striking presentations

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the assigned projects with their own thoughts and skills and to produce completely original works in this context. It is absolutely undesirable to be directly inspired by another work, to benefit directly from it, to produce a similar one or even to have it done by someone else.

Contact Details for the Lecturer(s)


e-mail: betulusluozkan@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 14 4 56
Preparing presentations 4 6 24
TOTAL WORKLOAD (hours) 136

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17
LO.14
LO.2455455
LO.34444
LO.44545

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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