COURSE UNIT TITLE

: INTRODUCTION TO TYPOGRAPHY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRF 1002 INTRODUCTION TO TYPOGRAPHY COMPULSORY 2 2 0 4

Offered By

Department of Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BETÜL USLU ÖZKAN

Offered to

Graphic
Visual Communication Design
Graphic Arts
Graphic Design
Illustration and Printmaking

Course Objective

The aim of the course is to prelude to typography that is one of the basic elements of graphic design and to create an infrastructure for typography classes, which will continue for subsequent periods. Thus, in practice, finding the possibility of using information in the basic design course is among the aims of the course. Another aim is to improve the graphic value of the work by examining both the major issues such as selection of typefaces, size, color of typeface color and the basic elements of design such as (point, line, stain, texture, perspective, drawing, color, composition, space, balance, rhythm, the ratio-proportion, movement, contrasts, etc.)

Learning Outcomes of the Course Unit

1   Ability to use the basic elements of design together with typographic designs
2   Learning the basic classification of typefaces (Sans Serif and Serif), their classification according to their geometric substructure (Humanist, Transitional, Geometric).
3   Understanding the structures such as Title, Subtitle, Explanation Text, Body text, Paragraph Systems, learning typographic terms such as Widow, Orphan, Dwarf, River and Lake, font selection, font color, size, effect of "x" height on design.
4   To be able to produce creative solutions in line with the knowledge gained in projects.
5   To have knowledge of materials and ability to use and demonstrate in practice
6   Competence in creating and editing text in Adobe Illustrator program

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Week 1: Meeting. Meeting students. Sharing the purpose, content and operation of the course with the students. Mentioning the projects and specifying the materials required for the course.
2 Week 2: 1th project is given. The subject is explained and the first project is given. The subject is explained through sample images related to the project. Sketching begins.
3 Week 3: Continue with project 1. The sketches for the 1th project are looked at and a selection is made..
4 Week 4: Project 1 is terminated. The sketches for the 1th project are looked at and a selection is made. Selected sketches are converted to original work.
5 Week 5: 3nd project is given. 2nd project is given. The subject is explained through sample images related to the project. Sketching begins.
6 Week 6: Continue with project 2. The sketches for the 2nd project are looked at and a selection is made.
7 Week 7: Continue with project 2. The sketches for the 2nd project are looked at and a selection is made. Selected sketches are converted to original work.
8 Week 8: Project 2 is terminated. The original work of the 2nd project is terminated.
9 Week 9: 3rd project is given. 3rd project is given. The subject is explained through sample images related to the project. Sketching begins.
10 Week 10: Continue with project 3. The sketches for the 3rd project are looked at and a selection is made.
11 Week 11: Continue with project 3. The sketches for the 3rd project are looked at and a selection is made.
12 Week 12: Continue with project 3. The sketches for the 3rd project are looked at and a selection is made. Selected sketches are converted to original work.
13 Week 13: Project 3 is terminated. The original work of the 3rd project is terminated.
14 Week 14: Presantation. All Projects are evaluated with their presentation outputs before the jury.

Recomended or Required Reading

PIPES, A., Foundations of Art and Design, Laurence King Publishing
LUPTON, E. and Cole Phillips, J., Graphic Design: The New Basics, Princeton Architectural Press, New York and Maryland Institute College of Art, Baltimore
BECER, E., Modern Sanat ve Yeni Tipografi, Dost Kitabevi Yayınları, 2007, Ankara
HILLNER, M., Basic Typography 01: Virtual Typography, AVA Publishing, Switzerland
AMARA, T. (2006). Typography Workbook: A Real-World Guide to Using Type in Graphic Design, Rockport Publishers.
CRAIG, J. (2006). Designing with Type: The Essential Guide to Typography, Watson-Guptill.

Planned Learning Activities and Teaching Methods

Seminars, Slide presentations, Discussion over examples, Exchange of ideas, Subject development, Research on subject media compatibility, Research and discussion on finding striking ideas and preparing an unexpected presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 WORK WORKSHOP
3 COM COMMITTEE
4 FCG FINAL COURSE GRADE ASG * 0.60 + WORK * 0.20 + COM * 0.20


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

Academic Honesty: Students are expected to complete the given projects with their own thoughts and skills and to produce completely original works in this context. Situations such as direct inspiration from another study in any way, benefiting one-on-one, producing a similar one, or even getting someone else done, are definitely not desired.

Contact Details for the Lecturer(s)

Dokuz Eylül University Faculty of Fine Arts Graphic Department
Tel: 0505 525 14 12
e-mail: betulusluozkan@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 13 3 39
Preparing presentations 1 8 8
Appointment after class ( draft evaluation, ideas etc.) 12 0,5 6
TOTAL WORKLOAD (hours) 109

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4
LO.5
LO.6

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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