COURSE UNIT TITLE

: THEORY OF MASS COMMUNICATıON

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRF 4003 THEORY OF MASS COMMUNICATıON COMPULSORY 2 0 0 2

Offered By

Department of Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR MEHMET KORKUT ÖZTEKIN

Offered to

Graphic
Visual Communication Design
Graphic Arts
Graphic Design
Illustration and Printmaking

Course Objective

The aim of the course is to enlighten the student on the evolution of media as a mass communication and mass manuplation tool. To give the student the notion of a designer, an artist, a thinker. To inform on the social effect of art and design.

Learning Outcomes of the Course Unit

1   To be able to have the sensibility in experimental and artistic production
2   To learn the main headlines of mass communication
3   To be able to have conciousness on the effect of visual mediums in graphic design
4   To be able to have the sensibility of the effects of their production on society
5   To be able to raise their perception of creativity on social communication theories
6   To be able to debate on art, design, sociology, history, antropology on a beginners level

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Birth of Public Relaetions and psycoanalizes
2 Discussion
3 Visual Communication during world wars and the sociopolitical effects of designin society
4 Discussion
5 Marshall MacLuhan in the light of; America of Baby Boomer, Hippies and Youth Movements
6 Discussion
7 Midterm Exam
8 Hot and Cold Media
9 Discussion
10 Pwer and Control, Birth of Internet
11 Discussion
12 Censorship, Comics, cinema and other visual media
13 Discussion
14 Revisisting Brave New World, Jules Verne, George Orvel, Aldeous Huxley, Ayn Rand

Recomended or Required Reading

Matters of Gravity, Scott Bucatman, Duke University Press Books/ ISBN-10 no: 822331195
Control and Freedom, Wendy Hui-Kiong Chun, The MIT Press/ ISBN-10 no: 0262533065
Katı Olan Her Şey Buharlaşıyor Modernite Deneyimi, Marshall Berman, Iletişim Yayınları/ ISBN no: 9789754703849
Century of Self, Adam Curtis, BBC, Belgesel üç bölüm
Power of Nightmares, Adam Curtis, BBC, Belgesel üç bölüm
All Watched Ower Machines by Machines of Loving Grace, Adam Curtis, BBC, Belgesel üç bölüm
Cesur Yeni Dünya, Aldeous Huxley, Ithaki Yayınları/ ISBN no: 9789756902165

Planned Learning Activities and Teaching Methods

Seminar, discussion, visual and audioal presentations, research report, midterm and final exams

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.10 + FIN * 0.60
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.10 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

A midterm and a final exam are done. Besides the srudents have to write a research report and attendance, participation in class and seminars are rewarded.

Language of Instruction

Turkish

Course Policies and Rules

Yhe student are obligated to realize their works themselves. Copying is prohibited and who stole will bw punished by the academic rules.

Contact Details for the Lecturer(s)

Ahmet Erinanç, Lecturer
ahmet.erinanc@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 12 0,5 6
Preparation for midterm exam 1 6 6
Preparation for final exam 1 6 6
Preparing assignments 1 9 9
Preparing presentations 1 3 3
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 62

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4
LO.5
LO.6

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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