COURSE UNIT TITLE

: FASHION AND ADVERTISING PHOTOGRAPHY PROJECT II

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
FTS 3026 FASHION AND ADVERTISING PHOTOGRAPHY PROJECT II ELECTIVE 2 2 0 6

Offered By

Department of Photography

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR IŞIK SEZER

Offered to

Photography
Department of Photography

Course Objective

To define Fashion and Promotional Photography, to explore aesthetic and technical possibilities, to recognize historical and contemporary examples, to develop concepts in an interdisciplinary and intertextual context, to carry out fashion and promotional projects in the studio and public space, to present in catalog form and to investigate other presentation media.

Learning Outcomes of the Course Unit

1   To have knowledge of creating fashion and advertisement / promotional photography projects
2   Make studio arrangements to create a fashion and advertisement / promotional photography project
3   Can use the necessary tools and equipment to create a fashion and advertisement / promotional photo project
4   Plan the production process to create a fashion and advertisement / promotional photography project
5   Can present the fashion and advertisement / promotional photography project in catalog and other ways.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The aim and scope of the course
2 Scope of the advertisement photography
3 Scope of the Promotional Photography
4 Scope of Studio Photography
5 Conventional Studio environment and public space facilities
6 Creating a story in the Fashion Photography Project
7 Intertextuality between texts in the Fashion Photography Project
8 Creating a concept in Fashion Photography
9 Production development in fashion photography
10 Accessories and shooting techniques in studio environment
11 Techniques for preparing fashion catalog and alternative presentations
12 Project presentations and evaluation
13 Project presentations and evaluation
14 Project presentations and evaluation

Recomended or Required Reading

A.Friedman, J.F.Pile, F.Wilson, Interior Design, American Elsevier Inc. NewYork, 1970
A.Genç, A.Sipahioğlu, Görsel Algılama, Sergi Yayınevi, Izmir,1990
Christopher Grey, Studio Lighting, Amherst Media,2010
Dodie Kazanjian and Hamish Bowles, Vogue, Abrams, Chına, 2011
J.P.Montier, H.C.Bresson, The Artless Art,T and H, Paris, 1995
Lee Frost, The A-Z of Creative Photography, Amphoto Boks, New York,1998
Lillian Garrett, Visual Design, Robert E.Krieger Pub.Com. NewYork, 1967
M.Harris, Profesional Interior Photo, Reed Edu.And Pro. Pub.Ltd., 1993
Metin Kasım, Reklam Fotoğrafçılığı, Çizgi Kitabevi
Nicholas Jenkins, Photo Graphics, A Van Nostrand, Reınhold Book, New York, 1973
Osman Ürper, Dijital Teknoloji Çağında Reklam Fotoğrafçılığı, Say Yay, 2012
Paul Martineau, Herb Ritts: L.A. Style, Getty Pub.,Italy,2012
Select Photo Studio, Pegasus Yayınları

Planned Learning Activities and Teaching Methods

To be able to comprehend the techniques and methods of photographing indoors and outdoors in the logic of Fashion and Promotional Photography.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ PROJECT
2 ASG ASSIGNMENT
3 FCG FINAL COURSE GRADE PRJ * 0.70 + ASG * 0.30


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

isik.ozdal@deu.edu.tr

Office Hours

cuma12,00/13.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 14 2 28
Preparing presentations 14 2 28
Project Preparation 14 2 28
TOTAL WORKLOAD (hours) 140

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.135232323234
LO.24444444444
LO.35554444444
LO.444444452222
LO.5333434433333