COURSE UNIT TITLE

: CULTURAL REFLECTIONS ON VISUAL COMMUNICATION DESIGN

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GSR 6090 CULTURAL REFLECTIONS ON VISUAL COMMUNICATION DESIGN ELECTIVE 2 2 0 5

Offered By

PAINTING- CRAFTS TEACHER EDUCATION

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR BAHAR SOĞUKKUYU POYRAZ

Offered to

PAINTING- CRAFTS TEACHER EDUCATION

Course Objective

Learning Outcomes of the Course Unit

1   Introduction to social concepts, having knowledge on the relation of social structure with art and design.
2   Learning and evaluating the individual and social reflections of cultural memory on visual communication design.
3   Knowing and applying the role of visual communication in the process of transforming abstract cultural concepts into concrete signs.
4   Concretizing thoughts with symbols and applying to design.
5   Describing concepts such as belief, mythology, oral culture by combining with visual communication and practicing them in the design process.
6   Having interdisciplinary knowledge by using innovative design solutions and including them in the practices.
7   Transferring professional, ethical and social responsibilities to design practices.
8   Developing aesthetic concerns and suggestions for solutions during the preparation of designs created using symbols.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to social concepts, the relationship of social structure with art and design
2 The use and meaning of colours in visual communication design as a socio-cultural and individual expression power
3 Visual Communication Design & Cultural memory, collective memory
4 Use of Symbols in Visual Communication Design (belief)
5 Written and visual representations of faith-based words in graphic design
6 Use of Symbols in Visual Communication Design (mythology)
7 Written and visual representations of mythology-based words in graphic design
8 Mid-Term Exam+ Use of Symbols in Visual Communication Design (science)
9 Use of Symbols in Visual Communication Design (animals)
10 The Use of Symbols in Visual Communication Design (tradition, custom, cultural symbols)
11 Representations of Turkish culture in visual communication design
12 Local traces, globalization and glocalization in visual communication
13 Visual Communication & Popular Culture
14 Visual Communication Design & Cultural Reflections on Advertising (Preparing a seminar)
15 Final Exam Critique of designs + Visual Communication Design & Cultural Reflections on Advertising (Preparing a seminar)

Recomended or Required Reading

Textbook(s): Human and Its Symbols (Carl Gustav Jung, 2009), Symbols and Signs with Origins and Meanings (Kathryn Wilkinson, 2011), Gutenberg Galaxy / Typographic Formation of Human (Marshall McLuhan, 2017), Ways of Seeing (John Berger, 2005), Advertising Culture Society (Banu Dağtaş, 2009).
Supplementary Book(s): Advertising (Basic Concepts, Technical Information, Examples) (Aybike Serttaş Ertike, 2009), Introduction to Cultural Symbols from Central Asia to Anatolia (Özlem Alp, 2009), Sociology in 100 Questions (Doğan Ergun, 1973), World Mythology (Donna Rosenberg , 2003), Anatolian Cultural History (Ekrem Akurgal, 2005), Social Psychology (Elliot Aronson, Timothy D. Wilson, Robin M. Akert, 2012).
References:
Materials: Computer, design programs

Planned Learning Activities and Teaching Methods

1. Learning through experience
2. Cooperative learning

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FINS FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FINS * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

1. Understanding the Subject
2. Quantity
3. Participation

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

baharsgky@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 15 2 30
Tutorials 15 2 30
Preparations before/after weekly lectures 15 3 45
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Final 1 3 3
Midterm 1 3 3
TOTAL WORKLOAD (hours) 131

Contribution of Learning Outcomes to Programme Outcomes

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