COURSE UNIT TITLE

: STRATEGIC MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IYO 7030 STRATEGIC MANAGEMENT COMPULSORY 3 0 0 5

Offered By

Management and Organization Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSISTANT PROFESSOR NURCAN HAKAN ÇIRAKLAR

Offered to

Management and Organization Non-Thesis (Evening)

Course Objective

To provide detailed knowledge about strategic management, which has become a necessity for businesses to compete in the market in an intensely competitive environment.

Learning Outcomes of the Course Unit

1   to have knowledge about the conceptual framework of strategy and strategic management.
2   to have knowledge about the process of strategy development and strategic analysis (objectives, management priorities and values)
3   to gain ability to analyze of the external environment and business analysis
4   to obtain information on the implementation of the strategies.
5   To learn how to evaluate and control strategic results.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Basic Concepts of Strategic Management
2 Historical Development of Strategic Management and Strategic Management Schools
3 Strategic Management Process
4 Strategic Analysis 1: External Environment Analysis
5 Strategic Analysis: 2 Internal Environment Analysis (Business analysis)
6 Strategic Guidance (Vision, Mission, Objectives and Goals)
7 Strategy Formulation 1: Grand Strategies and its subgroups
8 Strategy Formulation 2: Corporate Strategies
9 Strategy Formulation 3: Competitive Strategies
10 Strategy Implementation Techniques (Mergers, Acquisitions and Strategic Alliances)
11 Strategy Implementation 1: Strategy and Organizational Structure
12 Strategy Implementation 2: Strategy and Organizational Culture
13 Strategy Implementation 3: Strategy and Leadership
14 Strategic Control and Evaluation

Recomended or Required Reading

Main Source:
1-Hayri Ülgen ve S. Kadri Mirze, "Işletmelerde Stratejik Yönetim", Istanbul, Literatür yayıncılık.

Supporting Sources:
1-Erol Eren, "Stratejik Yönetim ve Işletme Politikası",Istanbul, Beta Basım yayım Dağıtım A.Ş., .
2-Ömer Dinçer, "Stratejik Yönetim ve Işletme Politikası",Istanbul, Beta Basım yayım Dağıtım A.Ş.,

Planned Learning Activities and Teaching Methods

Lecture,Case studies, Presentations, Discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

Students are evaluated together with the midterm and final exams, their presentation, and the homework report they have prepared for the scientific research topic during the semester.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

n.ciraklar@deu.edu.tr

Office Hours

Each semester is determined and announced according to the course schedule.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for final exam 1 15 15
Preparation for midterm exam 1 15 15
Preparing assignments 1 20 20
Preparing presentations 1 20 20
Independant Study 1 10 10
Final 1 2 2
Midterm 1 1 1
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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