Description of Individual Course Units
|
Offered By |
Marketing |
Level of Course Unit |
Short Cycle Programmes (Associate's Degree) |
Course Coordinator |
PROFESSOR DOCTOR ZEKI ATIL BULUT |
Offered to |
Marketing |
Course Objective |
The main purpose of this course is to enable the student to learn the e-commerce and basic business activities carried out in the digital environment and the different aspects of these from physical business activities and tools and to have the knowledge to carry out these applications. |
Learning Outcomes of the Course Unit |
||||||||||
|
Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
||||||||||||||||||||||||||||||||||||||||||||||||
|
Recomended or Required Reading |
Textbook(s): |
Planned Learning Activities and Teaching Methods |
Lectures |
Assessment Methods |
||||||||||||||||||||||||
|
Further Notes About Assessment Methods |
None |
Assessment Criteria |
The five learning outcomes will be assessed by midterm and final exams. |
Language of Instruction |
Turkish |
Course Policies and Rules |
70% attendance to the course is compulsory |
Contact Details for the Lecturer(s) |
E-mail: berrin.onaran@deu.edu.tr |
Office Hours |
15.30-17.00 at course day |
Work Placement(s) |
None |
Workload Calculation |
||||||||||||||||||||||||||||||||
|
Contribution of Learning Outcomes to Programme Outcomes |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|