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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4116 DIGITAL MEDIA MANAGEMENT ELECTIVE 2 1 0 4

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR DOĞU KAYIŞKAN

Offered to

Marketing Marketing

Course Objective

Bu dersin temel amacı dijital teknolojilerin gelişmesi ve daha yaygın şekilde kullanılması ile birlikte ortaya çıkan insan kaynağı ihtiyacını gidermek ayrıca dijital medya kavramı, planlaması, dijital araçların kullanılması, geliştirilmesi ile dijital içeriklerin üretilebilmesini sağlamaktır.

Learning Outcomes of the Course Unit

1   Dijital Medya Kavramını tanımlayabilmek. 2   Dijital Medya Planlama Sürecini oluşturabilmek. 3   Dijital Medya Araçlarını tanıyabilmek. 4   Dijital medya araçları ile teknik uygulamalar yapmak 5   Dijital Medya araçları ile yapılan projeleri sunabilmek.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Dijital Medya Yönetimi Kavramı I 2 Dijital Medya Yönetimi Kavramı II 3 Dijital Medya Planlama Süreci 4 Dijital Medya Tasarımı 5 Dijital Medya Tasarımı ve Kurumsal Kimlik Oluşturma 6 Dijital Medya Analizi 7 Dijital Medya Araçları Tanıtım ve Kavramı 8 Ara Sınav 9 Digital Medya Okuryazarlığı 10 Kurumsal Kimlik Oluşturma 11 Dijital Medya Araçları (görsel, işitsel araçlar) 12 Dijital Medya Araçları (Kurumsal kimlik oluşturma, sunum, yazı vb.) 13 Dijital Medya Araçları (web sitesi, web sitesi analizi, sosyal medya analizi) 14 Dijital Medya Projeleri 1 15 Dijital Medya Projeleri 2

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

1. Ders anlatımı 2. Alıştırma-Uygulama 3. Projelendirme

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Tutorials 12 1 12 Preparations before/after weekly lectures 14 3 42 Preparation for midterm exam 1 5 5 Preparation for final exam 1 5 5 Preparing presentations 3 5 15 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 111

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1