COURSE UNIT TITLE

: GLOBAL MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
PAZ 4223 GLOBAL MARKETING COMPULSORY 3 0 0 2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR FEYZA TEKINBAŞ ÖZKAYA

Offered to

Marketing
Marketing

Course Objective

It aims to give students the knowledge to help them relate to the global market and develop marketing strategies specific to the global market

Learning Outcomes of the Course Unit

1   Being able to differentiate between the national and international marketing concepts
2   Being able to recognize the international marketing environment
3   Being able to explain the concepts of export and import marketing
4   Being able to explain product and pricing decisions and mode of payment within the international market
5   Being able to explain distribution and promotional activities as well as incoterms

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Global Marketing: Concepts, Scope, Importance, and Framework
2 Entry Methods to International Markets
3 Information Systems and Marketing Research in Global Marketing
4 Economic Environment in Global Marketing
5 Social Environment in Global Marketing
6 Social Environment and Culture in Global Marketing
7 Political and Legal Environment in Global Marketing
8 Midterm Exam
9 Product Decisions in Global Marketing
10 Pricing Decisions in Global Marketing
11 Payment Methods in Global Markets
12 Promotional Decisions in Global Marketing
13 Distribution Decisions in Global Marketing
14 INCOTERMS in Global Marketing
15 Technology and Digitalization in Global Marketing

Recomended or Required Reading

Textbook(s): Mehmet Karafakıoğlu, Uluslararası Pazarlama Yönetimi, Beta Yayın, Istanbul, 2008.
Küresel Pazarlama- Global Marketing: Warren J. Keegan, Mark C. Green
Uluslararası Pazarlama Kavramlar, Teoriler ve Uygulamalar - Erdoğan Koç, Ahu Yazıcı Ayyıldız, 2023.

Supplementary Book(s): Ed. Necdet Timur-Alparslan Özmen, Stratejik Küresel Pazarlama, Eflatun Yayınevi, Ankara,

Planned Learning Activities and Teaching Methods

1.Lectures
2. Discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

The Regulation of Dokuz Eylul University on Education and Examination in Associate'sand Bachelor's Degrees

Contact Details for the Lecturer(s)

E-mail: feyza.tekinbas@deu.edu.tr
Tel: 0 232 3012561

Office Hours

Class days between 12:30-13:00 and 16:30-17:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 2 2
Preparation for final exam 1 2 2
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 62

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.111
LO.211
LO.311
LO.411
LO.511

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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