COURSE UNIT TITLE

: ADVERTISING ILLUSTRATION I

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GSR 5085 ADVERTISING ILLUSTRATION I ELECTIVE 2 2 0 4

Offered By

Painting Crafts Teacher Education

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BAHAR SOĞUKKUYU POYRAZ

Offered to

Painting Crafts Teacher Education

Course Objective

Expressing a specific idea and/or producing drawings for the product/service to be promoted, conducting research before production. Creating sketches and using design programs during the production process of drawings. Performing the presentation of advertising illustrations produced by utilizing technology and research facilities.

Learning Outcomes of the Course Unit

1   Learning illustrations, types and techniques of illustration.
2   Learning advertisements, types of advertisement.
3   Learning and evaluating graphic design principles and elements in illustration.
4   Integrating visual elements related to the specified theme into advertising illustrations.
5   Developing aesthetic concern and solution proposals during production of advertising illustration.
6   Transferring qualities of the product / service to be advertised to the illustration practices.
7   Applying illustrations creatively to innovative design solutions.
8   Defining and applying visual integrity, digital formats, continuity principle.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Illustration definition, types and history
2 Advertisement, advertising description, history, types
3 Advertisement and illustration terms
4 Usage areas of advertising illustrations
5 Usage areas of advertising illustrations
6 Advertising illustration practices, techniques
7 Advertising illustration practices, techniques
8 vize
9 Examination of cinema posters produced with illustration technique
10 Designing a cinema poster with illustration technique
11 Examination of theatre posters produced with illustration technique
12 Designing a theatre poster with illustration technique
13 Examination of concert posters produced with illustration technique
14 Designing a concert poster with illustration technique
15 Final Exam Critique of designs

Recomended or Required Reading

Textbook(s): The Adobe Illustrator Book (Sharon Steuer, 2013), Görsel Illüstrasyon Sözlüğü (Mark Wigan, 2012), Creative Illustration (Andrew Loomis, 1947), The Fundamentals of Illustration (Lawrence Zeegen/Crush, 2005), The Advertising Handbook (Sean Brierley, 1995), The Fundamentals of Creative Design (Gavin Ambrose & Paul Harris, 2003)
Supplementary Book(s): Iletişim ve Grafik Tasarım (Emre Becer, 2002), Modern Sanat ve Yeni Tipografi (Namık Kemal Sarıkavak, 2007), Görsel Iletişim ve Grafik Tasarımı (Tevfik Fikret Uçar, 2004), Looking Closer 5 (Michael Bierut, William Drenttel ve Steven Heller, 2006)
References:
Materials: Computer, design programs

Planned Learning Activities and Teaching Methods

1. Learning through experience
2. Cooperative learning

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTEG MIDTERM GRADE
2 FCG FINAL COURSE GRADE
3 FCG FINAL COURSE GRADE MTEG * 0.40 + FCG * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

1. Understanding the Subject
2. Quantity
3. Participation

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Case study 13 2 26
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Final 1 3 3
Midterm 1 3 3
TOTAL WORKLOAD (hours) 104

Contribution of Learning Outcomes to Programme Outcomes

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CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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