COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to understand the basic concepts of congress and meeting management; to classify different meeting types; analyze current developments in meeting sector in national and national levels. Students are expected to acquire competencies and skills regarding design, planning, management, application and evaluation of events by utilizing theoretical knowledge.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
1. Pırnar T.I ve Günlü A.E. (2004). Kongre ve Toplantı Yönetimi, Seçkin Yayınevi, Ankara.
Supplementary Book(s):
1. Judy Allen (2000). Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. John Wiley & Sons, Canada.
2. Milton T. Astroff, and James R. Abbey (1998). Convention Management and Service. Educational Inst of the Amer Hotel, US.
3. Fenich, G. G. (2008). Meetings, Expositions, Events, and Conventions: An Introduction to the Industry. Pearson/Prentice Hall, Upper Saddle River, NJ.
References:
Materials:
Articles from academic and industry journals.

Planned Learning Activities and Teaching Methods

Lecture
Reading assignments
In-class discussions
Project

Assessment Methods

Further Notes About Assessment Methods

If the instructor needs to add some explanation or further note, this column can be selected from the DEBIS menu.

Assessment Criteria

Students need to organise an academic event during the term. Event should be organised as a team and each student should take active role in organisation. Event should follow all procedures and phases that any professional event should embrace. Students are responsible for planning, organising, financing and managing the event with all of its strengths and weaknesses. They are also responsible for the event's crisis management and should work on alternative scenarios in case of last minute changes and crises. The evaluation of the event should be presented as a report at the end of the term.

The assessment of event reports prepared in teams will be made according to the following criteria and grading scale:

Criterion 1- Event Management - The aim and goals of the event, the strategies related to the event site management, the preparation of an event schedule, the event budget, a post-event assessment, the distribution of responsibilities and tasks among students and the establishment of event committees should be explained in event reports. (60 points)

The topic is absent or falls short of expectations and/or does not relate to the overall content of the report (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Criterion 2- Event Communication - How communication between both students and third parties is managed and faciliated, and what communication strategies are identified should be explained in event reports with proof documents. (20 points)

The topic is absent or falls short of expectations and/or does not relate to the overall content of the report (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Criterion 3- Event Marketing - The establishment of an event programme according to the needs and expectations of target markets, the decisions made regarding the use of marketing tools and the management of the event's social media accounts should be explained in event reports. (20 points)

The topic is absent or falls short of expectations and/or does not relate to the overall content of the report (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic is dealt with in light of adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students should participate actively to the in-class discussions and team-work.

Contact Details for the Lecturer(s)

ebru.gunlu@deu.edu.tr, 02323018239

Office Hours

Tuesday 15:00 16:00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes