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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 5030 ENTREPRENUERSHIP AND INNOVATION PRACTICES ELECTIVE 3 0 0 3

Offered By

Marketing Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR ENGIN ÖZGÜL

Offered to

Marketing Management

Course Objective

Improving uderstanding and skills of entrepreneurhip and innovation

Learning Outcomes of the Course Unit

1   Knows the meaning and importance of entrepreneurship 2   Develops understanding of entrepreneurship and innovation capabilities 3   Gains skills to evaluate his abilities by having iinovative approaches in terms of entrepreneurship 4   Gains skills on development of innovative and creative approaches on business problems

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Entrepreneurship and innovation concepts 2 Entrepreneurship on application and general characteristics of entrepreneurs 3 Types and attributes of entrepreneurship 4 Innovations models and teory 5 Business idea and models in entrepreneurship 6 Practising business model production 1 7 Practising business model production 2 8 midterm 9 Institutinonal innovation systems 10 Desing of Institutinonal innovation systems 11 Innovation in marketing 12 Business plan in entrepreneurship 13 Business plans in practise 14 Assignment presentations

Recomended or Required Reading

Alexander Osterwalder; Yves Pigneur Iş modeli üretimi, Optimist Yay. Eric Ries Yeni Yalın Girişim, Özyeğin Üniversitesi Mehmet Marangıoz Girişimcilik, Beta Yayınları

Planned Learning Activities and Teaching Methods

Lecturing, case studies, presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

to have min 75 over 100.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

engin.ozgul@deu.edu.tr 232 3010576

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 11 3 33 Case study 2 3 6 Preparations before/after weekly lectures 13 2 26 Preparation for midterm exam 1 4 4 Preparation for final exam 1 5 5 Preparing assignments 1 5 5 Midterm 1 3 3 Final 1 3 3 TOTAL WORKLOAD (hours) 85

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 1 LO.3 1 LO.4 1 1