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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 5027 MARKETING ETHICS ELECTIVE 3 0 0 5

Offered By

Marketing Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR ENGIN ÖZGÜL

Offered to

Marketing Management

Course Objective

The discussion of Ethics, Social Responsibilities, Business, Marketing and Different functional areas.

Learning Outcomes of the Course Unit

1   Identifies the effects of non ethical applications on individuals in business world. 2   Identifies the effects of non ethical applications on public in business world. 3   Identifies the effects of non ethical applications on environment. 4   Discovers the meaning of ethical values in terms of marketing science. 5   Identifies the ethical approaches in terms of marketing mix.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 Ethic Notion 3 Social Responsibilites of Business 4 Social Responsibilites of Business 5 Ethics in marketing 6 Ethics in product 7 Ethics in pricing 8 Ethics in distrubition 9 Ethics in Promotion 10 Advertisement Ethics 11 Case Studies 12 Case Studies 13 Case Studies 14 Conclusion and Evaluation

Recomended or Required Reading

Pazarlama Ahlakı/Tüketici Davranışlarının Analizi / Ömer Torlak , Muhammet Ali Tiltay

Planned Learning Activities and Teaching Methods

Explanation, Discussing, Analyzing of Case Studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

All learning outputs are measured within the interactive explanation process during lessons.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ikbal.aksulu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 20 20 Preparation for final exam 1 20 20 Preparations before/after weekly lectures 14 2 28 Preparing assignments 1 10 10 Preparing presentations 1 4 4 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 128

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 2