COURSE UNIT TITLE

: PERFORMANCE MEASUREMENT IN BUSINESSES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ETE 3032 PERFORMANCE MEASUREMENT IN BUSINESSES ELECTIVE 2 0 0 4

Offered By

Faculty of Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR DERYA BIRANT

Offered to

Industrial Engineering
Textile Engineering
Mechanical Engineering
Mechanical Engineering (Evening)
Computer Engineering
Mining Engineering (Evening)
Geophysical Engineering
Mining Engineering
Metallurgical and Materials Engineering
Aerospace Engineering
Environmental Engineering
Electrical and Electronics Engineering
Geological Engineering (Evening)
Civil Engineering
Civil Engineering (Evening)
Geological Engineering

Course Objective

Objectives of this course are to discuss the performance measurement techniques and indicators, to design Performance Measurement Systems, to define measurement techniques for Marketing, Operations, Customers, Products, Human Resources, and other dimensions of a business and to talk about some popular discussion topics on performance measurement. In addition; preparing project and running multidisciplinary project teams to define indicators and evaluate the performance of different business cases.

Learning Outcomes of the Course Unit

1   To understand and define the performance indicators for business
2   To understand and define Performance Management Systems for a business
3   To define measurement indicators for different operations in a business
4   To analyze a business in terms of performance measurement
5   To work in a multidisiplinary team for an analysis project

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Performance Measurement
3 Customer Measurement - CLV
4 Customer Segmentation
5 Customer Churn Prediction
6 Customer Sentiment Analysis
7 Midterm Week
8 Marketing Performance Measurement
9 Human Resource Performance Measurement
10 Product and Service Performance Measurement
11 Key Performance Indicators
12 Midterm Week
13 Project Presentations Project Presentations from multidisciplinary teams
14 Project Presentations Project Presentations from multidisciplinary teams
15 Project Presentations Project Presentations from multidisciplinary teams
16 Final exam

Recomended or Required Reading

1. Tonchia S.; Quagini L. (2010), Performance Measurement Linking Balanced Scorecard to Business Intelligence, Springer, Heildernerg, Germany.
2. Neely A. (2007); Business Performance Measurement "Unifying Theory and Integrating Practice", Cambridge University Press, New York, USA

Planned Learning Activities and Teaching Methods

Presentations and Discussions about the weekly topics in the classroom.
Analysis in Real Life Business.
Multidisciplinary Project Presentations and Discussions in the classroom.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + ASG * 0.30 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + ASG * 0.30 + RST * 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

Midterm Exam (%25) + Project (%25) + Final Exam(%50)

Language of Instruction

English

Course Policies and Rules

Students are expected to arrive on time to class.

Contact Details for the Lecturer(s)

Assoc. Prof. Dr. Derya BIRANT
derya.birant@deu.edu.tr
90-232-3017401

Office Hours

Office hours will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Student Presentations 3 2 6
Preparation for midterm exam 1 20 20
Preparation for final exam 1 20 20
Project Preparation 1 15 15
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 89

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.1334
LO.243
LO.33
LO.4
LO.543