COURSE UNIT TITLE

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR EZGI KARATAŞ YÜCEL

Offered to

Business Administration
Business Administration (Evening)

Course Objective

Today, the emergence of an increasing number of service enterprises and the increase in competition in the service sector cause the enterprises working in this sector to turn to marketing in order to differentiate from their competitors. In this direction, the aim of this course is to provide the students who take the course with a conceptual perspective on the service sector and service marketing, which are gaining more and more importance, and to enable them to follow the developments in the service sector by adopting the service marketing mix and the importance of the concepts of customer and quality in service marketing.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Koç, E. (2021). Hizmet Pazarlaması ve Yönetimi: Global ve Yerel Yaklaşım. Seçkin Yayıncılık, Ankara.
Islamoğlu, A. H., Candan, B., Hacıefendioğlu, Ş. ve Aydın, K. (2020). Hizmet Pazarlaması, Beta Basım Yayım, Istanbul.
Wilson, A., Zeithaml, V., Bitner, M. J. ve Gremler, D. (2016) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK.

Planned Learning Activities and Teaching Methods

Lectures, case studies, presentations, weekly research

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

E-posta: ezgi.karatas@deu.edu.tr

Office Hours

will be announced according to the course schedule.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes