COURSE UNIT TITLE

: INVESTOR PSYCHOLOGY AND BEHAVIORAL FINANCE

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR NEVSER MINE TÜKENMEZ

Offered to

Business Administration
Business Administration (Evening)

Course Objective

Being able to evaluate the factors affecting investor psychology and the effect of investor psychology on investment decisions by having knowledge about the emergence and development of behavioral finance as a science.

Learning Outcomes of the Course Unit

1   To have information about the emergence and development of behavioral finance as a discipline.
2   To have knowledge about behavioral finance theory and models
3   To be able to understand and explain the factors affecting investor psychology
4   To be able to evaluate the effect of investor psychology on securities investment decisions.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Uncertainty, Risk and Financial Decisions
2 Traditional Finance Theories and Models
3 Behavioral Finance: Concept, Development, Classical finance-behavioral finance distinction
4 Behavioral Finance: Concept, Development, Classical finance-behavioral finance distinction
5 Behavioral Finance Theories and Models
6 Behavioral Finance Theories and Models
7 Factors Affecting Investor Psychology
8 Cognitive Biases, Emotional Tendencies
9 Heuristics
10 Anomalies, Rumor and Speculation
11 Herd Behavior
12 Mental Accounting
13 The impact of investor psychology on investment decisions
14 The impact of investor psychology on investment decisions

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 MTEG MIDTERM GRADE MTEG * 1
3 FIN FINAL EXAM
4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 1 12 12
Preparation for final exam 1 13 13
Preparations before/after weekly lectures 14 4 56
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.111
LO.211
LO.311
LO.411