COURSE UNIT TITLE

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR PINAR ÖZKAN

Offered to

Business Administration
Business Administration (Evening)

Course Objective

To enable students to learn the differences of industrial markets from consumption markets, purchasing processes, methods of selecting and evaluating suppliers, and industrial marketing management. To be able to define the basic concepts and principles related to industrial marketing principles.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Brennan Ross, Canning Louise, McDowell Raymond, (2011), Business to Business Marketing, 2th ed., Sage, London
2. Weele Arjan J.Van, (2014), Satın Alma ve Tedarik Zinciri Yönetimi: Analiz, Strateji, Planlama ve Uygulama, 5. Basımdan çeviri, çev. Timuçin Binder, Çev. Editörü: Metin Çancı, Literatür yayınları, Ekim, Istanbul
3. Balta Nezihe Figen, (2006), Endüstriyel Pazarlama, Nobel, Ankara
4. Ersoy Nezihe Figen (2015) Endüstriyel/B2B Pazarlarda Müşteri Davranışları ve Satın alma Merkezi Analizi, Detay Yayıncılık, Ankara

Planned Learning Activities and Teaching Methods

Power point supported lecture, case studies

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

pinar.ozkan@deu.edu.tr

Office Hours

Will be determined according to the course program.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes