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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ELECTIVE

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR NEVSER MINE TÜKENMEZ

Offered to

Business Administration Business Administration (Evening)

Course Objective

To teach terminology of business functions like marketing and finance

Learning Outcomes of the Course Unit

1   Defines terminology in the field of marketing 2   Defines terminology in the field of accounting 3   Defines terminology in the field of finance

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Unit 1: Brand Management: Reading, Vocabulary 2 Exercises about brand management 3 Unit 2: Prices and Commodities: Reading, Vocabulary 4 Exercises about prices and commodities 5 Fluency Work: Sumitomo Bank Copper Scandal 6 Teaching Terminology about Marketing: CD Exercise 7 Teaching Terminology about Marketing: CD Exercise 8 Unit 3: Innovation: Reading, Vocabulary 9 Exercises about innovation 10 Unit 4 :Global Advertising: Reading the passage, explaining it, explaining the words and terms in the passage. 11 Global Advertising: Reading the passage, explaining it, explaining the words and terms in the passage. 12 Solution to study questions about Global Advertising 13 Teaching Terminology about Finance and Accounting: CD Exercise 14 Teaching Terminology about Finance and Accounting: CD Exercise

Recomended or Required Reading

New Business Matters Coursebook - Mark Powell, Ron Martinez, Rosi Jilett Market Leader Upper Intermediate Coursebook

Planned Learning Activities and Teaching Methods

Detailed in Assesment Methods and ECTS table

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 2 28 Preparation for final exam 1 10 10 Preparation for midterm exam 1 10 10 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 92

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 LO.2 1 1 LO.3 1 1