COURSE UNIT TITLE

: INTRODUCTION TO BUSINESS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ISL 1011 INTRODUCTION TO BUSINESS COMPULSORY 3 0 0 3

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR MERT TOPOYAN

Offered to

Business Administration
Business Administration (Evening)

Course Objective

Explaining fundamental business concepts, describing general structure of a business unit, facilitating understanding on interactions between business unit and internal and external environment.

Learning Outcomes of the Course Unit

1   Gaining fundamental information on business and business administration.
2   Identifying techniques, methods, models and approaches, and understanding evolution of business science.
3   Comprehending the place and importance of businesses in economic and social systems.
4   Gaining the information to analyze internal and external environmental conditions of business, providing solutions and determination to apply them.
5   Gaining the ability to rational decision making in businesses considering the economics realities.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Existence causes and definition of business: Needs, value, goods and services, production factors.
2 Economic and social place, importance and objectives of businesses
3 Internal and external environment of business
4 Evolution of business administration
5 Stakeholders of businesses and responsibilities towards stakeholders
6 Classification of businesses
7 Classification of businesses
8 Rationality principles and decision making in businesses
9 Establishment stages of business, feasibility studies and business models
10 Establishment stages of business, feasibility studies and business models
11 Business functions and their interactions
12 Business functions and their interactions
13 New approaches in business administration
14 New approaches in business administration

Recomended or Required Reading

Muammer Doğan, Işletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayın Dağıtım,2010
Nurel Üner, Hulusi Demir, Mete Oktav, Oktay Alpugan, Işletme Ekonomisi ve Yönetimi, Beta Basım Yayım Dağıtım, Istanbul

Planned Learning Activities and Teaching Methods

Oral presentations, case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 MTEG MIDTERM GRADE MTEG * 1
3 FIN FINAL EXAM
4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 6 6
Preparation for final exam 1 6 6
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 84

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.11
LO.21
LO.31
LO.41
LO.51