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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ELECTIVE

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR EZGI KARATAŞ YÜCEL

Offered to

Business Administration Business Administration (Evening)

Course Objective

Learning Outcomes of the Course Unit

1   To be able to appreciate of general application bases of retailing 2   To be able to learn the retailing concepts like market, department store, supply chain and how to use those concepts in real world 3   To be able to learn the general principles of retailers and their marketing activities 4   To be able to internalize of the marketing mix concepts and the usage of those concepts for retailers. 5   To be able to describe global retailers and their activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to the retailing and basic concepts of retailing 2 Retailing in world and the history of retailing 3 Types of Retailers - Food Retailers 4 Types of Retailers - General Merchandise Retailers 5 Types of Retailers - Other Retailer Formats and E-Retailing 6 Environmental Factors that Effect Retailing 7 Values Added to Consumers by Retailers 8 Retail Locations and Managing the Store 9 Retail Site Locations, Store Layout 10 Consumer Buying Behaviours 11 Pricing at Retailing 12 Marketing Communicarions at Retailing 13 Information System and Supply Chain Management, Retailing at New Economy 14 Current practices in retailing

Recomended or Required Reading

Tek, Baybars ve Orel, Fatma Demirci (2008). Perakendecilik. Anadolu Matbaacılık, AMPD Arasta Dergisi. Orel, Fatma Demirci (2010) Uluslararası Perakendecilik, Detay Yayıncılık. Varinli, Inci (2008) Marketlerde Pazarlama Yönetimi, Detay Yayıncılık

Planned Learning Activities and Teaching Methods

The course will be proccessed heavily with interactive method and discussion method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 STT TERM WORK (SEMESTER) 2 MTE MIDTERM EXAM 3 MTEG MIDTERM GRADE STT * 0.50 +MTE * 0.50 4 FIN FINAL EXAM 5 FCG FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 6 RST RESIT 7 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

All of the learning outcomes are being measured at the interactive discussion process in the courses

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

e-mail: ezgi.karatas@deu.edu.tr

Office Hours

Will be announced at the beginning of semester

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 1 10 10 Preparation for final exam 1 12 12 Preparing presentations 1 6 6 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1