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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 4032 STRATEGIC MANAGEMENT COMPULSORY 3 0 0 7

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR NURCAN HAKAN ÇIRAKLAR

Offered to

Business Administration Business Administration (Evening)

Course Objective

The aim of this course is to introduce students the main concepts and thought process in the strategic management

Learning Outcomes of the Course Unit

1   To be able to understand integrative nature of strategic management 2   To be able to establish relationships between all functions of a business in developing strategy 3   To be able to analysis the external and internal environment of a business 4   To be able to identify strategic objectives and goals 5   To be able to understand the stages of strategic evaluation, strategic implementation and control 6   To be able to develop solutions to the problems related to the process of strategic management

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 the main concepts of strategic management and strategic management process 2 Strategic AnalysisI:: Analysing the external context-assesing opportunities and threats 3 Strategic Analysis II: Analysing the internal context-assessing strengths and weakneses 4 Measuring the enviromental factors 5 Strategic guidance: Mission, Vission, objectives and goals 6 Strategy formulation: The grand strategies amnd sub-groups 7 The Corporate level strategies 8 Midterm 9 Midterm 10 Business level strategies 11 Functional level strategies 12 Strategy implementation techniques: 13 Strategy implementation 14 Strategic evaluation and control

Recomended or Required Reading

1.ÜLGEN Hayri ve K. MIRZE, (2004) "Işletmelerde Stratejik Yönetim", Literatür Yayınları No:113, Birinci Basım, Istanbul 2.TAŞKIRAN, Necati (2007) "Işletme Stratejileri ve Politikaları", 4.Baskı Izmir

Planned Learning Activities and Teaching Methods

lectures, presentations, case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 9 108 Preparation for midterm exam 1 13 13 Preparation for final exam 1 16 16 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 175

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 1 LO.2 1 1 1 LO.3 1 1 1 LO.4 1 1 1 LO.5 1 1 1 LO.6 1 1 1