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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ERA 2912 MARKETING MANAGEMENT ELECTIVE 3 0 0 6

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ENGIN ÖZGÜL

Offered to

Business Administration (Evening) Business Administration

Course Objective

Aims to acquisition of the information that essential for planning and managing activities about marketing

Learning Outcomes of the Course Unit

1   To be able to explain customer, competitor and other environmental factors with examples 2   To be able to explain the marketing strategies that are needed for businesses 3   To be able to explain business management process by using marketing oriented view 4   To be able to show the basic marketing structures and the relationships of them 5   To be able to distinguish the ethical and non-ethical behaviors at marketing management process

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

HAZIRLIK - FOREIGN LANGUAGE PREPARATION CLASS

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marketing Management Process, Strategic Planning and Marketing Planning 2 Situational and Competition Analysis 3 Portfolio Matrices and Analysis 4 Growth Strategies 5 Competition and Positioning Strategies 6 New Market Entry Strategies 7 Growth Strategies in practice 8 4P planning strategies _ 1 9 4P planning strategies _ 2 10 Regressive Markets and Marketing Strategies at Crisis 11 Marketing Strategies According to Market Positions 12 Marketing Information and Research System 13 Marketing Organizations, Marketing Control and Evaluation of Marketing Performances 14 Ethics at Marketing

Recomended or Required Reading

Principles of Marketing-Philip Kotler&Gary Armstrong Marketing Management Philip Kotler&Kevin Keller

Planned Learning Activities and Teaching Methods

Power point-supported lecture and case study analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 STT TERM WORK (SEMESTER) 2 MTE MIDTERM EXAM 3 MTEG MIDTERM GRADE STT * 0.50 +MTE * 0.50 4 FIN FINAL EXAM 5 FCG FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 6 RST RESIT 7 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

e-mail: engin.ozgul@deu.edu.tr

Office Hours

The office hours will be announced according to the course plan of lecturer

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 5 70 Preparation for midterm exam 1 15 15 Preparation for final exam 1 15 15 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 144

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1