COURSE UNIT TITLE

: TOURISM PLANNING AND DEVELOPMENT

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 4024 TOURISM PLANNING AND DEVELOPMENT ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students detailed information about planning and development issues in tourism.

Learning Outcomes of the Course Unit

1   Have the necessary background knowledge in planning process and plan formulation to be able to comprehend national and regional tourism planning
2   Recognize theoretical approaches to tourism planning and development and the practical role of policies and policy formation in guiding tourism development to develop skills in tourism plan analysis, drafting and monitoring.
3   Explain the planning principles for different forms of tourism, different tourism resources, and different tourism facilities to be able to formulate a tourism plan.
4   Identify institutional elements of plan implementation to be able to discuss an action strategy for tourism development.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course & course requirements Understanding Tourism Planning
2 National and Regional Tourism Planning - Process
3 Tourism Policy and Plan Formulation
4 Destination Branding and Product Development Stategies
5 Planning Urban and Other Forms of Tourism
6 Planning Tourist Attractions
7 Development and Design Standards
8 Environmental and Socioeconomic Considerations
9 Institutional elements and Plan Implementation
10 Student Presentations, Discussions, and Case Studies
11 Student Presentations, Discussions, and Case Studies
12 Student Presentations, Discussions, and Case Studies
13 Student Presentations, Discussions, and Case Studies
14 Student Presentations, Discussions, and Case Studies

Recomended or Required Reading

Tourism Planning / An Integrated and Sustainable Development Approach, Edward Inskeep, John Wiley & Sons, 1991.
Tourism Planning: Policies, Processes, Relationships by HALL, C.M. 2008, Prentice Hall, Essex, 2nd ed.
Tourism and Regional Development by GIAOUTZI, M and NIJKAMP, P. (ed.), 2006, Ashgate, Burlington.
Tourism Development Revisited: Concepts, Issues and Paradigms by BABU, S.S., MISHRA, S., PARIDA, B.B. (ed.), (2008), Sage Publications, London.
World Tourism Organization (2007), A Practical Guide to Tourism Destination Management, UNWTO, Madrid.
World Tourism Organization (2011), Policy and Practice for Global Tourism, UNWTO, Madrid.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Participation to discussions
3. Assignments
4. Case Analysis
5. Group Project
6. Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 ASS Assignment
4 CSA CaseAnalysis
5 BNS BNS MT * 0.40 + TP * 0.30 + ASS * 0.15 + CSA * 0.15


Further Notes About Assessment Methods

None

Assessment Criteria

Examination will be based on understanding, synthesis and evaluation of the course topics.
Verbal participation will be graded.

Assignments include tourism planning and development issues. They may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the assignment. (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the asignment at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Case Analysis include the evaluation of a tourism destination based on tourism planning and development issues. They may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the assignment. (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the aasignment at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

The project criteria include tourism destination analysis (20%), planning (30%), product development (30%), and management (20%) topics. Grading for every criterion:

The topic falls short of expectations and/or does not relate to the overall content of the project (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 12 2 24
Preparing assignments 1 7 7
Field study 1 7 7
Project Preparation 1 16 16
Preparation for midterm exam 1 11 11
Midterm 1 2 2
TOTAL WORKLOAD (hours) 109

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.14
LO.25
LO.35
LO.44