COURSE UNIT TITLE

: INTERNATIONAL HOTEL MANAGEMENT

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 3028 INTERNATIONAL HOTEL MANAGEMENT ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management

Course Objective

The objective of this course is to provide with an understanding of the dimensions and nature of international hospitality operations. Specific topic covered will include planning, developing, marketing, and managing hotels in the international arena. It is designed to create a solid foundation for understanding and managing cultural diversity in the workplace.

Learning Outcomes of the Course Unit

1   Describe the factors that have contributed to globalization and a global economy.
2   Understand the composition, size and growth of international tourism and lodging.
3   Explain the factors affecting international hotel expansion into different regions of the world.
4   Compare and contrast both the positive and negative effects of cultural diversity in the workplace.
5   Examine and apply the principles of international human resource management for hotels.
6   Analyze and apply the development of international marketing strategy for hotels
7   Describe the issues and policies related to the selection and use of expatriate personnel, and identify advantages and disadvantages of hiring local nationals instead of expatriates.
8   Work effectively as part of a team participating and interacting in the group in a productive manner for himself/herself and for the group as a whole.
9   Demonstrate high communication skills in presenting a report.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

TMT 2012 - INTRODUCTION TO HOSPITALITY INDUSTRY

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Globalization and International Business
2 Globalization, Tourism and the Lodging Sector The Emergence of International Hotels
3 Political Aspects of the International Tourism and Lodging Industry
4 Cultural Environment and Lodging Industry
5 Theories of International Trade and Lodging Industry
6 International Strategy and Lodging Industry
7 Market Entry Strategies and Lodging Industry
8 International Marketing and Lodging Industry
9 International Human Resources Management and Lodging Industry
10 Special Issues in International Hotel Management
11 Presentations
12 Presentations
13 Presentations
14 Presentations

Recomended or Required Reading

1. Brotherton, B. (2005). International Hospitality Industry. Butterworth-Heinemann Elsevier.
2. Clarke, A. and Chen, W. (2007). International Hospitality Management: Issues and Applications. Butterworth-Heinemann Elsevier.
3. Çavusgil, S.T., Knight, G., and Riesenberger, J. (2011). International Business: The New Realities. Second edition. Prentice Hall.
4. Gee, C.Y. (2008). International Hotels: Development and Management. Second edition. American Hotel and Lodging Educational Institute
5. Horner, S. and Swarbrooke, J. (2004). International Cases in Tourism Management. Butterworth-Heinemann Elsevier

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignments
3. Discussion
4. Group Project
5. Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 PRS Presentation
4 FCG FINAL COURSE GRADE MT * 0.30 + ASS * 0.40 + PRS * 0.30


Further Notes About Assessment Methods

None

Assessment Criteria

Examination will be based on understanding, synthesis and evaluation of the course topics.
Verbal participation will be graded.

Assignments include international hotel management issues. They may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the assignment. (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the aasignment at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

The project criteria include international hotel introduction (15%), operations (15%), management (30%) and marketing (40%) topics. Grading for every criterion:

The topic falls short of expectations and/or does not relate to the overall content of the project (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Prepare ahead of time for classes.
4. Arrive on time.
5. Participation is required for all students.
6. Follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 1 12 12
Preparing assignments 1 15 15
Preparations before/after weekly lectures 12 1 12
Project Preparation 1 12 12
Preparing presentations 1 8 8
Midterm 1 2 2
TOTAL WORKLOAD (hours) 103

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.25
LO.35
LO.45
LO.55
LO.65
LO.75
LO.85
LO.9