COURSE UNIT TITLE

: TOTAL QUALITY MANAGEMENT IN TOURISM

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 3004 TOTAL QUALITY MANAGEMENT IN TOURISM ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR MANOLYA AKSATAN KAPLANSEREN

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students the core issues of total quality management concept and principles. This course also aims to create awareness about different quality certification types and processes and the need for these certificates in tourism industry.

Learning Outcomes of the Course Unit

1   Recall the principles of total quality management in order to be able to discuss the importance quality in tourism industry.
2   Define widely-used quality management system certificates to be able to evaluate the use of these certificates in different organizations.
3   List quality gurus and their theories in order to be able to compare them with each other.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 General overview of the course
2 Quality in Tourism
3 Service Quality
4 Quality Gurus, Quality Movements, An Owerview of Total Quality Management (TQM)
5 Quality Culture and Leadership
6 Total Quality Management in Hospitality Industry, Customer Satifaction
7 ISO 9001:2008 Quality Management System ISO 22000: Food Safety Management System ISO 14001: Environmental Management System SA 8000: Social Accountability Documentation
8 Problem Solving Techniques
9 Benchmarking Quality Function Deployment Quality Awards
10 Term Paper Presentations - Discussion
11 Term Paper Presentations - Discussion
12 Term Paper Presentations - Discussion
13 Term Paper Presentations - Discussion
14 Term Paper Presentations - Discussion

Recomended or Required Reading

1. Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield and Mary Besterfield-Sacre, Total Quality Management, 2nd Edition, Prentice-Hall, 1999.
2. King, J. H. and Cichy, R. F. (2006). Managing for Quality in the Hospitality Industry, New Jersey: Prentice-Hall.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Term project


Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 FN Final
4 FCG FINAL COURSE GRADE MT * 0.30 +TP * 0.30 + FN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MT * 0.30 +TP * 0.30 + RST * 0.40


Further Notes About Assessment Methods

This course has three assessment methods:
Students are responsible for a midterm exam.
Students are responsible for a term project.
Students are responsible for a final exam.

Assessment Criteria

Grading of the term project
1. Explain the quality culture of a tourism company (20 points)
This element is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This element is somewhat absent and does not entirely fit the context. 2 (40%)
This element is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This element is developed in a good way and fits into the context. 4 (80%)
The way this element is developed is noteworthy and fits perfectly into the context. 5 (100%)
2. Evaluate the company's quality management system and standards (30 points)
This element is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This element is somewhat absent and does not entirely fit the context. 2 (40%)
This element is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This element is developed in a good way and fits into the context. 4 (80%)
The way this element is developed is noteworthy and fits perfectly into the context. 5 (100%)
3. Use a problem solving method properly and examine the root causes of a sector problem. (20 points)
This element is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This element is somewhat absent and does not entirely fit the context. 2 (40%)
This element is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This element is developed in a good way and fits into the context. 4 (80%)
The way this element is developed is noteworthy and fits perfectly into the context. 5 (100%)
4. Effective delivery of the project (30 points)
This dimension is absent or falls short of expectations, and /or it is completely out of place within the given context. 1 (0%)
This dimension is somewhat absent and does not entirely fit the context. 2 (40%)
This dimension is developed satisfactorily and fits the context at an acceptable standard. 3 (60%)
This dimension is developed in a good way and fits into the context. 4 (80%)
The way this dimension is developed is noteworthy and fits perfectly into the context. 5 (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any typewill result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

e-mail: manolya.aksatan@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Tutorials 0 0 0
Preparations before/after weekly lectures 8 3 24
Preparation for midterm exam 1 8 8
Preparation for final exam 1 14 14
Preparation for quiz etc. 0 0 0
Project Preparation 1 8 8
Preparing presentations 1 4 4
Quiz etc. 0 0 0
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 102

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.13544
LO.23454
LO.354