COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR EBRU GÜNLÜ KÜÇÜKALTAN

Offered to

Tourism Management

Course Objective

The aim of the course is to introduce students how strategic management differs by tourism industry and to develop a working familiarity with the discipline of strategic management, including its core concepts, the tools used for strategic analysis & formulation, and the process of strategic management.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

BUS 1012 - GLOBAL ISSUES II

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Fred R. David (2007). Strategic Management: Concepts and Cases, 11th Edition, Prentice Hall, NJ.
2. Fevzi Okumus, L. Altınay, and P. Chathoth (2010). Strategic Management for Hospitality and Tourism, Butterworth-Heinemann, US.
3. Thomas L. Wheelen and J. David Hunger (2005). Strategic Management and Business Policy, 10th Edition, Prentice Hall, NJ.

Planned Learning Activities and Teaching Methods

Mini lectures, class discussions, case studies, mid term and project

Assessment Methods

Further Notes About Assessment Methods

All students are responsible for preparing a term project. All term papers will be presented according to a predetermined calendar. The presentation schedule will be prepared soon. No more than tree (3) people are allowed to prepare term project together. Each team should prepare a 20-minute presentation (using PPT) to be delivered in class during one of three presentation days. At the start of class, the team should also provide the instructor with a handout showing all slides in the presentation (with space for notes).
Following the presentation, each team then prepares a written report detailing the elements of the project and responding to feedback on the presentation from the class and instructor. The project will be clearly written and structured and will demonstrate critical strategic thinking. The students will be able to explain each step of the project and how it reflects the adaptation of theoretical knowledge to practical assessment The written report should have 20-40 pages of text (double-spaced, in 11 pt Arial font, with 3 centimeter margins on all sides). The written reports should include a contents part, an introduction part which reflects the main ideas of the paper, and a conclusion which contains the students views. A reference page at the end of the paper should list these sources in full as well as any other sources of information used in the paper. Tables and figures should have a line below them showing the source(s) of the displayed data.
A single mark for the project will be provided on the written report but it will give equal weight to the presentation. The term project ideas of each group should be related to the lecture s content. Term Project reports must be prepared in an academically accepted format. No changes will be allowed on presentation calendar.

Assessment Criteria

Definition of the problem: Define the process of setting goals, procedures, and objectives in order to make the company more competitive/ Evaluate how effectively the company deploys staff and resources to achieve these goals / What are the strengths, weaknesses of the company through strategy evaluation, internal organization analysis, strategy execution and opportunities and threats through strategy formulation and strategic planning (30 points)
Methodology: After identifying the company and deciding that it could be the subject of the project, provide information on the procedures followed to conduct an interview with the manager of the company concerned, the questions asked during the interview and how the data was collected (10 points)
Integrating Knowledge and Creative Problem Solving: Create the strategic plan in the theoretical framework of the course, using the data obtained from the interview. After identifying the company's vision, mission, values, stakeholders, resources and organizational structure, carry out a situation analysis of the company. Always use at least one other portfolio analysis along with the SWOT analysis. Set short-, medium- and long-term objectives for the company (30 points)
Prepare Academic Report in English & Use of Information References: Make sure your report includes title Page, table of contents, summary, introduction of the company, definition of the problem, methodology, findings, main body, conclusion, recommendations, appendices, and bibliography (20 points)
Conduct Presentation: The presentation should cover an introduction detailing the purpose and structure of the project; a body covering the main points; and a conclusion summarising and highlighting the significance of the project. The Content, Design, Structure and Delivery of the presentation is of value (10 points)







Prepare Academic Report in English & Use of Information References: Make sure your report includes title Page, table of contents, summary, introduction of the company, definition of the problem, methodology, findings, main body, conclusion, recommendations, appendices, and bibliography (20 points)
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Integrating Knowledge and Creative Problem Solving: Create the strategic plan in the theoretical framework of the course, using the data obtained from the interview. After identifying the company's vision, mission, values, stakeholders, resources and organizational structure, carry out a situation analysis of the company. Always use at least one other portfolio analysis along with the SWOT analysis. Set short-, medium- and long-term objectives for the company (30 points)
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation of the students in class and group work is required
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

E-mail: ebru.gunlu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes