COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BANU DEMIREL

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to prepare students for success in real-world marketing management roles by enhancing their ability to structure the core issues and develop corresponding solutions through a set of dedicated cases, tools, and simulation. This course is designed to enable learners to apply the principles of marketing and marketing strategies in a real and/or virtual business context. Learners will be equipped with the skills they need in order to develop and evaluate a marketing strategy through analyzing the information provided on the market and the competition.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Reading Materials will be provided by the instructor throughout the course.

Planned Learning Activities and Teaching Methods

Case study, simulation. guest speakers

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Term Project (Simulation Results): Learners in groups are expected to play the Cesim Marketing Simulation individually and submit their weekly marketing group decisions (decisions should be made with the group consensus) in the simulation platform. Team performance will be measured with the decision results of: Market Share (25%), EBITTA(25%), Share Price(25%), and Total Sales(25%). Grading will be done in accordance with the Simulation Results Rubric.
Simulation Results Rubric
Market Share/EBITTA/Share Price/Total Sales is the sixth and lower among rivals- Poor (70%)
Market Share /EBITTA/Share Price/Total Sales is the fourth and fifth highest among rivals Fair(75%)
Market Share /EBITTA/Share Price/Total Sales is the third highest among rivals- Good (80%)
Market Share/EBITTA/Share Price/Total Sales is the second highest among rivals- Very good (90%)
Market Share /EBITTA/Share Price/Total Sales is the highest among rivals- Excellent (100%)


2. Presentation: Groups will review their round decisions on a weekly basis. Each week after each round they are expected to present the reasons behind their decisions in the related round. Compare their decisions and the results with the other groups result. What are the areas of improvement and why which decision points should be modified Identify the improvement areas and the adaptations in their marketing strategies. Presentations will be graded based on Presentation Rubric.(%30)
Presentation Rubric
Presentation is absent or falls short of expectations, and /or it is completely insufficient. Poor (0%)
Presentation is somewhat absent and does not entirely fit the context. Fair (40%)
Presentation is made satisfactorily and fits the context at an acceptable standard. Good (60%)
Presentation is made in a good and professional way and fits into the context. Very good (80%)
Presentation is noteworthy and fits perfectly into the context. Excellent (100%)

Participation (Peer Evaluation): Each group member is obliged to play the simulation game and participate actively in the group decisions. In order to measure the individual performance, Students have to do peer evaluation for each member of their groups through the simulation platform. The results of the peer evaluations will form the basis of the students participation grade. Students evaluate their team members performance each week. Students will allocate 100 points to team members based on their weekly performance. Group members have to do the peer evaluation according to the Participation Rubric.(%12)
Participation Rubric
Participation is absent or falls short of expectations, and /or it is completely insufficient. Poor (0%)
Participation is somewhat absent and somehow insufficient. Fair (40%)
Participation is satisfactory. Good (60%)
Participation is made in a good and professional way. Very good (80%)
Participation is noteworthy and perfect. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

banu.atrek@deu.edu.tr

Office Hours

Will be announced at the beginning of the semester

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes